The new trend in television advertising is consumer specidic targeting. Advertisers can now gather viewer information such as time, date, and location from set-top boxes in order to show the right commercial at the right time in the right place. The idea behind this new type of targeted television advertising is that a senior does not have to watch the same commercials as a college student.
The newly developed software allows advertisers to be more efficient. It enables them to be more relevant to the consumer based on income, gender, or even home owner status. Soon, the targeting precision of internet advertising will be the norm in television advertising.
This, along with the new and more interactive form of television advertising I wrote about before, will enable this form of traditional media to make a comeback, just as print advertising is poised to make a comeback. You can expect traditional marketing revenues to be on the rise in the upcoming years.
