The Mobile Marketing Association has released a new version of industry guidelines.
The recommendations have been designed to stimulate growth in the mobile sector and ensure that consistent standards are applied across the board.
The best practice guidelines will apply to various types of mobile strategies, such as SMS marketing and engaging with consumers via the mobile internet (using devices such as SmartPhones or iPhones).
Mike Wehrs, chief executive of the Mobile Marketing Association, said that the new guidelines would simplify the deployment of mobile campaigns, all the while increasing their effectiveness.
He also said that the new guidelines reinforce the Mobile Marketing Association's longstanding pledge to provide the industry with reliable standards and increased awareness of mobile advertising globally.
The Mobile Marketing Association noted that mobile has turned into an integral part of their marketing strategies.
