According to a new study, internet consumers are now showing interest in a different type of internet marketing. Internet consumers are increasingly showing interest in interacting with videos and viral marketing.
This brings to mind last summer's marketing for the film "The Dark Knight". The film's viral internet marketing campaign had fans all over the world running around the streets in order to look for clues, just to reveal the next piece of online marketing. The film's viral marketing campaign even won a few awards for engaging fans the way it did. And considering that the film made almost a billion dollars, being the second highest grossing film of all time, the viral marketing actually worked wonders.
By providing ads that don't just act as banners, but as expandable interactive images, or videos, the marketer can better engage the consumer. By engaging the consumer in such a way, advertisers can get the consumer excited about the release of a new product or service. This way, the product/service can simply sell itself, so to speak.
