Cadbury World upgrades digital signage solution
Cadbury World, one of the largest paid indoor visitor attractions in the UK, has installed a new digital signage solution. Developed and installed by X2 Computing, the system is enhancing the visitor experience by providing up to the minute information on ticket sales and admission times, reducing administration costs and increasing revenues by advertising additional onsite and offsite attractions.
The new digital signage solution allows Cadbury World to provide visitors with high levels of information about the attraction as they arrive including the earliest available admission time for those without pre-booked tickets. It also enables Cadbury World to advertise promotions for future events, season passports and special offers in the Cadbury World shop and restaurant.
According to Tim Gimbert, Operations Manager at Cadbury World: “X2 Computing was the only supplier able to provide us with a system that we could purchase outright and retain full control of content management to deliver a low cost of ownership. It gives us the ability to update or change the content ourselves at a moment’s notice enabling us to react faster to changing requirements.”
Cadbury World made the decision to award the contract to X2 Computing after trialling the system for a two-week period to prove the concept. For the period of this trial, X2 Computing developed some sample content to show what the system could achieve, demonstrating an ability and willingness to provide a bespoke solution to meet specific customer needs.
The new digital signage solution comprises a 52” screen installed behind the ticket sales desk and a server with an installed signage application. An additional 42” screen is situated near the attraction entrance. The digital signage solution is centrally controlled and fully integrated with the ticket sales systems using a wireless network to ensure that the information displayed is updated in real-time. Prior to installation, X2 Computing worked closely with Cadbury World to develop templates that would enable content to be ‘dragged and dropped’ into the signage application. X2 Computing also provided user training to ensure that everyone fully understood the functionality of the new system.
“The new system has met our highest expectations, presents a more up to date and professional image across the whole reception area and frees up staff to be more responsive to the needs of visitors at all times as well as making a real contribution towards ensuring visitor safety and comfort,” concluded Tim Gimbert.
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