North Carolina based startup 123Place4Me.com is growing at a steady pace amidst difficult times in the real estate industry. The reason for the growth is the draw of the site’s unique approach to how real estate transactions are initiated.
“Our goal is to eventually shift the way real estate is done on a macro level”, says owner and CEO Svetlana Krylova, “but we decided to break this down into small bite sized increments, and focus on one of the most important aspects of a real estate transaction, and that is how a transaction is initiated.”
Traditionally, the burden of information falls on sellers of properties. They are required to list their homes, fill out property profiles, and put up as much information about their property in as many places as possible. Then buyers find them through property searches. However, at 123Place4Me.com, this burden of information is reversed, and placed upon the buyers of real estate.
“This is a buyers’ market,” notes Ms. Krylova, “and our system allows buyers to fill out a profile of the home they would LIKE to buy, and lets sellers find them.”
The website, found at http://www.123place4me.com allows buyers to fill out their dream home wish list while keeping their identity anonymous, and then sit back and relax while sellers search through profiles to see if there are any potential matches to the home they are selling. Instead of focusing on changing the entire transaction process, the company’s initial focus is on attracting buyers. To that effect, the company has seen upwards of 5,000 buyers profiles created, all in the United States, and many focused in the North Carolina area.
And they are not resting on their current level of success.
“As the site continues to grow and evolve, we hope that more people who are listing their homes for sale will know about our website, and check our site as the first step in the process.
“We hope that our platform becomes a household name as an additional resource for sellers to take advantage of now, and for years to come, as an alternative to the traditional process of sticking a sign in the yard.”
Shifting the way real estate is done, creating innovation in a very traditional industry, and competing in a space that is crowded with large organizations and longstanding businesses is a very tall task. 123Place4Me.com acknowledges this and is gaining market share one user at a time, by focusing on a small but necessary step, and that is the step that starts the process, initiating the conversation. With approximately 5000 buyer profiles in their database, it is definitely worth taking a look.
123Place4me.com is owned and operated by Buy Network, Inc, located in Greensboro, North Carolina. For more information about the website, visit http://www.123place4me.com For all press inquiries, please email Nick Jordan , Nick@cleverstart.com
