Having been the victim of an unbalanced strength coaching program ending his professional career, he faced the decision of whether to continue in the industry or “Change the Way People Train Forever”.
Armed with knowledge from the best strength coaches in the world, experience, personalized programs and great coaching, Jusdanis started SST Canada and a four step approach in the development of personal fitness.
His goal was to build a company that would help athletes develop not only physically but emotionally and spiritually!
His functional training approach differed from the circus acts seen out there. His athletes’ functional work consisted of flipping 800 lb tires, sledgehammer work, sled dragging, car pushing, log lifting and a series of other secret implements. This was FUNCTIONAL – athletes got very strong and worked the proper energy system during each workout.
The Training facility opened in August 1997 to the roaring sound of emptiness. In the world of fitness training, if you build it they will only come if you can show RESULTS. Fortunately, this is something that he definitely produced.
Now, twelve years later with six locations, SST is now franchising Nationally . Jusdanis has created elite training centers for athletes and adults of all types with a growing base of customers. Company revenues come from repeat business and customer referrals.
His advice to anyone who is thinking of starting Sports Specific Training business? Don't get carried away with the fluff and forget about the basics of fitness. Study training principles and nutritional protocols.
And SST Canada? Is it surviving? "Since 2005 we have increased our business to six locations", says Jusdanis. "Now that we are actively Franchising, we plan that this will be a very good growth year for out training facilities."
You can check them out online (www.sstcanada.com)
Interview Contact: Arnaldo Vieira, Franchise Sales Manager
Telephone: 905-632-3558
avieira@sstcanada.com
www.sstcanada.com
