Minneapolis, Minn., – Wowza Inc., a Minneapolis-
The Healthy Memphis Common Table (HMCT), a non-profit regional health and healthcare improvement collaborative for the greater Memphis area, selected Wowza to brand, design and host a flexible Web site for improving consumer engagement throughout the greater Memphis area. Together, Wowza and HMCT collaborated to create solutions for engaging consumers in complex health care quality data as a tool for improving healthy lifestyles.
With the theme “Take Charge for Better Health,” the site offers advice on ways to collectively improve quality health care and healthy living on a local-level for Memphis consumers, physicians, hospitals, employers and insurers.
“This site should be a helpful tool to foster better communication between doctors, patients and the entire healthcare delivery system,” said Jeff Rabkin, President of Wowza. “This is just the beginning of what we hope will become a powerful way for the citizens of Memphis to take charge of their healthcare.”
In fact, the site provides a three-step action plan for consumers, which includes a tool for generating a printable customized list of questions to ask doctors. The three steps emphasize the importance of preparing for your appointment, asking questions and understanding answers, and following-up.
The Memphis sites also provides Medicare reports on the quality health care rating of local medical providers, a comparison of quality care on a national-level and patient ratings on their personal experiences with local doctors. The site’s “Stay Healthy” section provides numerous links to healthy lifestyle Web sites, including recommended walking area trails and local fitness centers.
Wowza takes a multi-disciplinary approach to designing and developing health care data reporting Web sites and consumer engagement marketing campaigns. Such sites showcase Wowza’s creative and strategic expertise at combining marketing communications, consumer branding, advertising, web development and web usability to make complex health care information easier for consumers to understand.
“Our work with Healthy Memphis Common Table, in addition to our previous health care clients Minnesota Community Measurement, Puget Sound Health Alliance and CAHPS III Reports Team, demonstrates our ability to understand and meet client needs,” Rabkin said. “We are really looking forward to seeing the benefits HealthyMemphis.org will bring to the Memphis community.”
