Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, has published a white paper on how Market Intelligence (MI) should best be conducted in China’s diverse provinces, autonomous regions and municipalities, and 600-plus cities. This GIA white paper defines China’s regions based on the government’s “Regional Economical Development”
“The potential of China’s markets is vast, and opportunities abound for foreign as well as domestic industry leaders alike. The China business landscape however, is constantly evolving. As a result, reliable market intelligence is typically hard to acquire and is a highly perishable commodity. It is critical to understand the market and monitor news and signals in order to identify the trends that will shape the future of business in the country. Numerous progressive companies have learnt to overcome the challenges of doing business in China. And with the right market intelligence and advisory support, many other companies can also enjoy success in the 21st century’s greatest market,” said Nicolas Pechet, Vice President, Global Intelligence Alliance, China and co-author of the white paper, from Shanghai.
As a sign of the growing maturity of the China market, GIA pointed out the growing interest in competitor intelligence and related analysis, particularly in the areas of benchmarking competitors on specific attributes and key success factors, and developing an effective competitive strategy for China. “In addition, there is also a lot of interest in business-to-
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Nicolas Pechet
Vice President, Global Intelligence Alliance, China
Tel: +86 21 6279 0197
Email: nicolas.pechet(
