The In-House Agency Forum (IHAF), a professional membership organization that supports the directors and managers of in-house advertising agencies, is hosting its fifth Annual Conference on Thursday, October 8, 2009 in Norwood, Massachusetts. Entitled Creativity Inside & Out, this year’s event will explore the many articulations of creativity for in-house agencies and more specifically, how creativity relates to the marcom phenomenon of better, faster, cheaper. Marta Stiglin, IHAF Chairman and Principal of Stiglin Consulting shares, “IHAF’s Conference will examine how, now more than ever, creativity is about more than just advertising for in-house groups. It’s about problem solving, client partnerships, and promotion of the company. And how the need to accomplish all of these things and still produce great, brand-building work is becoming the rule, not the exception.” The 8:00 a.m. to 3:30 p.m. session will feature keynote speaker John Jacobs, Co-Founder of The Life is good® Company and interactive breakout sessions led by senior executives from Bank of America, L.L. Bean and Tippingpoint Labs. The Annual Conference will be preceded by the First Annual IHAF Awards which will take place on the evening of Wednesday, October 7, 2009. For more information and to register for the IHAF Annual Conference or the IHAF Awards, please visit www.ihaforum.org or call 617.587.3945.
The In-House Agency Forum (IHAF), a professional membership organization that supports the directors and managers of in-house advertising agencies, is hosting its fifth Annual Conference on Thursday, October 8, 2009 in Norwood, Massachusetts. Entitled Creativity Inside & Out, this year’s event will explore the many articulations of creativity for in-house agencies and more specifically, how creativity relates to the marcom phenomenon of better, faster, cheaper. Marta Stiglin, IHAF Chairman and Principal of Stiglin Consulting shares, “IHAF’s Conference will examine how, now more than ever, creativity is about more than just advertising for in-house groups. It’s about problem solving, client partnerships, and promotion of the company. And how the need to accomplish all of these things and still produce great, brand-building work is becoming the rule, not the exception.” The 8:00 a.m. to 3:30 p.m. session will feature keynote speaker John Jacobs, Co-Founder of The Life is good® Company and interactive breakout sessions led by senior executives from Bank of America, L.L. Bean and Tippingpoint Labs. The Annual Conference will be preceded by the First Annual IHAF Awards which will take place on the evening of Wednesday, October 7, 2009. For more information and to register for the IHAF Annual Conference or the IHAF Awards, please visit www.ihaforum.org or call 617.587.3945.
