New Talalay Latex Mattress Videos Released by Latex Mattress Company, Phoenix, AZ

PR Log (Press Release) – Sep 29, 2009 – The Latex Mattress Company, Phoenix, AZ, announces the addition of all new videos on it's website that give an overview of their most popular all natural talalay latex mattress. The new videos explain why their Adjustable Ultra Plush talalay latex mattresses are their #1 selling product.

The construction and assembly is explained in the videos by Ken Hightower, CEO, Arizona Premium Mattress Co, aka Latex Mattress Company. Hightower felt is was necessary to give his customers the best possible explanation of his most popular latex mattresses so that they could be more easily compared to the name brands. By giving customers a birds eye view of exactly how the talalay latex mattresses are made there will be no confusion on the customers end of how to assemble it and what to expect when receiving the product.

The new addition of  "all natural talalay latex mattresses"  offer a great upgrade to their already full lineup of quality latex beds. Hightower states that  "we have been selling latex mattresses online for over 12 years and pioneered offering them to the public at factory direct pricing".  Talalay latex mattresses are considered specialty beds in major department and retail mattress stores. Hightower also adds that anytime you add the word specialty to an item it just means it's going to cost the consumer more money.

The new videos found at http://www.latexmattresscompany.com also illustrate how the talalay latex mattress can be adjusted to achieve different firmness levels simply by moving the soft latex mattress topper from the upside of the mattress to the downside. This flexibility within the design greatly reduces the amount of comfort exchanges Hightower said and helps aid the customer in achieving the exact feel they are looking for.