Reports of scams and consumers being ripped-off by online "companies" have existed since the creation of the world wide web. Despite this, today more people than ever before have turned to the internet when searching for luxury goods and services. One case in point is the luxury watch market. Ten years ago, no one would have considered purchasing a Rolex watch online, but the reality is that today, online purchases of luxury watches account for more than 50% of all sales.
What's changed? Why the dramatic shift? Aren't the same (and new) scams still out there?
The unfortunate truth is that the scams do still exist. In fact, behind phishing (attempts to steal your personal information)
None of this is to say that you should avoid the internet all together. Truth be told, the best deals are online. The competition on the internet drives down prices and puts the power in your hands. It really is like being in thousands of stores at once.
So, once you've made the decision to make your purchase of a Rolex watch online, how can you be sure that you're choosing the correct company?
GK Scott has long been positioned as the most secure, most trusted source for Rolex watches online (or off). They have led the industry in customer satisfaction and lowest ROR (rate of return) on merchandise. So, in an industry plagued with fraud, why is GK Scott different?
With longstanding relationships with organizations such as TRUSTe, which helps people click with confidence by guiding them to trustworthy websites, GK Scott has been able to create a privacy policy that complies with the highest standards for protecting your personal information. Having the TRUSTe seal also means you can resolve any privacy disputes with GK Scott via a free Watchdog Dispute Resolution Program.
Partnering with McAfee Secure allows the GK Scott website to be tested and certified daily to pass the “McAfee Secure” Security Scan. McAfee Secure monitors GK Scott with a set of daily security scans that helps address, and eliminate, your security concerns like hackers stealing your confidential information.
GK Scott is a member of the Jewelers Board of Trade and the Jewelers Vigilance Committee, industry watchdogs that help ensure jewelers maintain the highest ethical standards when dealing with one another and the public. As a member of these organizations GK Scott complies with all laws applicable to the jewelry industry and makes accurate representations about the products they sell and promise to uphold the ethics and integrity of the jewelry industry through their own business practices.
There are a lot of fake Rolex watches on the market. There are also a lot of stolen Rolex watches out there. That is why GK Scott works closely with a group called Watch Certification Services of America (WCSA) to check each watch that it sells against a national database of stolen watches to stop the resale of stolen merchandise and, hopefully, return the watch to its rightful owner.
GK Scott has never sold a fake Rolex watch, in fact, at any point during your ownership of a Rolex watch sold to you by GK Scott, if the watch turns out to be fake, they will issue you an immediate refund of the full purchase price. Even if you've owned the watch for 20 years!
This Lifetime "Real-or-Return"
Finally, the absolute best way to know that you're making the right decision when making any major purchase online is to educate yourself. The "education" that consumers are lacking about Rolex watches is readily available online to those who seek it. Learn model numbers. Ask questions. Read reviews. GK Scott urges its customers to learn as much as possible before they pull out their credit card. Think of it this way: A few hours of research could save you thousands... of dollars.
