LOS ANGELES, CA, October 2009 – The Holiday Inn Express Century City, a refreshing choice among West Los Angeles hotels, announces the recent launch of a new Web site and Internet optimization strategy.
The new site was designed, written and optimized completely in-house by Worldwide Revenue Solutions (WRS), an Internet marketing company based in Dallas, Texas that specializes in service to the hospitality industry.
The new Web site utilizes the proven WRS strategy to attract visitors and direct the focus towards the booking engine, bridging the gap between casual web surfers and confirmed guests.
While the design stresses the reservation engine, the written content emphasizes the strengths of the hotel. The property features a prime location in West Los Angeles, generous amenities such as the complimentary Express StartTM Breakfast Bar and Meridian Sports Club passes, as well as stylish boutique guest rooms and loft suites with spiral staircases.
With the new Web site released, the primary responsibility of WRS will be to maintain the site and its strategy for Search Engine Optimization (SEO). SEO is an organic method of Internet marketing designed to boost the page rank of a given Web page in regards to popular search engine results from those such as Yahoo! and Google. These improvements are made by tailoring the site’s written content around niche keywords that hold considerable search presence.
Dev Dugal, VP of Marketing and IT at hotel owner Globiwest Hospitality is pleased with the partnership and looks forward to the future:
"Partnering with Linda and her team at WRS has been quite rewarding during the development and launch process. WRS has a pinpoint focus and understands the right amount of attention to provide a client during our strategic partnership. We look forward to analyzing our ROI in the near future and making the appropriate adjustments to take our online exposure to new heights."
The Holiday Inn Express Century City encourages all to visit and experience the new Web site at http://www.hiecenturycity.com/
About the Holiday Inn Express Century City:
Ideally located, the Holiday Inn Express Century City welcomes guests with an affordable and stylish option in Los Angeles boutique hotels. Well-appointed boutique Los Angeles hotel rooms are complemented by full-service amenities in a uniquely chic setting, perfect for your visit to West L.A. Whether you’re in town to taste the glamour of Beverly Hills and Rodeo Drive, or see Santa Monica Beach and 20th Century Fox, we offer convenience and comfort with free high-speed Internet access, free hot breakfast, free passes to Meridian Sports Club and smoke-free loft suites.
For more about our hotel in Los Angeles, call (310) 553-1000 or visit our new Web site at http://www.hiecenturycity.com/
About Worldwide Revenue Solutions (WRS):
Worldwide Revenue Solutions (WRS) is a search engine optimization (SEO) company in Dallas, Texas founded by Aziz and Linda Ghaffari. WRS is a privately-owned hospitality Internet marketing company developed as an online marketing partner for hotels to optimize revenue from Internet and brand resources. WRS offers over 50 years of combined hospitality industry experience, dedicated to search engine optimization, social networking, search engine and tactical online marketing, content research and writing, website design and development, as well as Customer Relationship Management (CRM) execution. For more information on WRS and its services, call 972-424-2200, e-mail info@wrsol.com or visit our website at http://www.wrsol.com/
