Women With A Petite Bust - Rejoice!!!

Sept. 29, 2009 - PRLog -- Perfectly Petite Lingerie was set up by a lady who had a petite bust and real problems finding pretty lingerie that fitted correctly. In spring 2009, Nicola Scarrott went  on a shopping trip to try and find small bras, but came away incredibly frustrated that the bigger brands had differing ideas of AA, A ad B cup sizes, poor fit and really limited choice of design in the smaller sizes. Nicola knew there must be a better way to shop for petite lingerie. Simply driving to the shops in the hope to find one or two stores that might carry small sizes in pretty designs seemed pointless and a waste of time and money. The hunt for AA, A and B cup bras began!

Nicola researched the web and found that there were some lingerie brands who made AA cup bras and could offer basic t-shirt type ranges and more luxurious designs. Nicola realised that she couldn’t be the only woman with the same problem so reviewed many forums and found there are loads of ladies talking about small busts andlingerie.
Many women are fed up of only being able to wear teenager bras which fitted perfectly but were not in the least bit adult or sexy.

Lingerie should make you feel good about yourself and buying it should be a pleasure, not hard work and disappointing. It was also discovered that there are women who have a small bust who wish to enhance their cleavage with gel bras and the like, and there are those who simply want a bra to fit their size, not enhance.

The AA smaller bust is not of the same shape as a larger bust so bras need to be manufactured differently. There is no top cup to speak of, so far less material is needed. AA bras don’t need to be rounded as an AA bust does not have a great deal of flesh to fill a cup. The underwire, if any, does not need to scoop so much and the straps, generally, need to be fairly short as the petite bust sits quite still and perky.

The idea of the website was born as a result of the research and realisation that there are many women with the same dilemma. The aim of the website is to offer as many different types of AA, A and B cup bras as possible.

The website has been designed to be very user friendly. You can search by brand or by bra size. The results immediately show you exactly what is available with high quality graphics to give the customer the best possible view of the products. If you search using the bra size function, the frustration of not finding anything in your size is completely taken away. All the bras are offered with matching knickers should the customer wish to buy lingerie as a set.

Now that the website and business are up and running, Nicola and her partner are  continuing with their dream of being able to widen the choice of petite lingerie in the UK.  There are American Companies such as LuLa Lu Petites and HoneyDew Intimates who she is currently in talks with to secure UK business – something they are not yet doing through a UK based company. Itty Bitty Bra is another American company who have decided to sell through Perfectly Petite Lingerie for their first venture in to the UK market. This shows that global companies have realised that the concept and business are a great way for them to sell to their target customer in the UK who they could not previously reach.

This company was set up out of pure frustration, and is succeeding in this current volatile credit climate, because Nicola and her partner have driven it forward and made sure they are offering the best available products and continually updating their collection with new brands.

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About Perfectly Petite Lingerie : An online retail business tailored specifically towards women with a petite bust. The website specialises in AA cup, A cup and B cup bras. It's aim is to increase the availability of different styles of lingerie for small busts.