Shabby Apple Launches “Blossom” a Feminine Fitness Line

PRLog (Press Release) - Sep 28, 2009 -
SALT LAKE CITY, Utah - Shabby Apple, an online clothing boutique, launched 'Blossom,' a line of fitness wear designed to flatter the female body and add femininity to a typically masculine type of clothing.

Blossom line (http://www.shabbyapple.com/t-fitness.aspx) includes capris, yoga pants, Bermuda shorts, running skirts, running shorts, camisoles, racer back tops, half-zip jackets, hooded sweatshirts, sports bras and headbands. All pieces are available in a variety of colors.

"Fitness wear is almost always tainted in masculinity; the 'hard core' workout look," Emily McCormick, owner of Shabby Apple said. "In-line with all things Shabby Apple, we wanted to start from scratch, looking at what would be most supportive for a woman's body and what would be most flattering.  Additionally, the line needed to aesthetically feminine."

The Blossom line features feminine birds and botanical screen prints. The line is made of the highest quality fabrics and is machine washable and line-dry for ease-of-wear.

All Blossom wear is available in sizes XXS through large. The yoga pants are available in extra long and hooded sweatshirts are also long, covering problem-areas in the stomach. The line ranges from $28-$62.

Blossom is available at www.shabbyapple.com.

ABOUT SHABBY APPLE

Shabby Apple LLC (http://www.shabbyapple.com/) is an American online dress boutique. Shabby Apple simplifies the dressing process for women. The company focuses on helping women dress for their body shape by providing detailed information on the styles, cuts, and fabrics that flatter various body types. The dress designs are inspired by indie-prep professionals and hipster moms.

The company designs a Shabby Baby line of dresses for girls 0-6 months to size 8 (http://www.shabbyapple.com/c-16-shabby-baby-dresses.aspx), a preteen line, Shabby Sister, for young women ages 8-15, a maternity line, Mama Apple and Blossom, a line of feminine fitness wear.

Shabby Apple's "Fit to Flatter" guide outlines which dresses work best for each body type. Shabby Apple also offers style advice and suggests vignettes, including shoes, accessories and purses, all available for purchase on the site.

Shabby Apple launches four lines of dresses a year and is a women-owned and operated, socially responsible company. They have partnered with Unitus, a non-profit organization in the micro finance industry, to help alleviate global poverty for millions of women and their families.

Photo:
http://www.prlog.org/10356592/1