Allen Tate Company Introduces Mobile Texting by CellSigns

PR Log (Press Release) – Sep 26, 2009 – Charlotte, NC -- Allen Tate Company (http://www.allentate.com), the Carolinas' leading real estate company, has introduced yet another convenient way for potential home buyers to access information about available properties: mobile texting . Through its partnership with CellSigns, a leading mobile applications company, consumers will have instant access to property information from their cell phones through text messaging.

"Today's consumers are looking for information instantly. They can now receive information about a home, the number of bedrooms and baths, approximate square footage, and even view photos of the inside, all while standing on the front lawn holding their cell phone. And, if they want more information, they can contact the listing agent via text message to schedule an appointment," said Pat Riley, president and COO of Allen Tate Company.

The service is launching this week throughout the Charlotte, Triad, Triangle and Upstate South Carolina regions. Properties with mobile texting capabilities will be identified with sign riders, indicating the unique property ID and text messaging number. The real estate text messaging technology is compatible with all types and brands of cell phones.

"This technology is a win, win, win. It provides our customers instant access to the information they want, but it also gives our agents and their sellers a competitive edge in today's marketplace," added Riley.

"What makes this so powerful is that it's a listing tool, a buyer's tool, and a branding tool that provides information to consumers in real time, and allows them to get additional information on their cell phone or on the Web, from one unique property ID," said Mark Ford, CEO, CellSigns. "We are excited to partner with an industry leader like Allen Tate to provide a new technology service to their customers," said Ford.

About CellSigns:
CellSigns (www.cellsigns.com) is a leading mobile applications company providing interactive solutions for businesses via text messaging, SMS, MMS and WAP. Supported by every major wireless carrier and working with more than 99 percent of all cell phones, the company offers private-label mobile search application, Mobile Marketing , Mobile IDX & Mobile MLS search, click-to-chat, Live Chat, Mobile IM (MIM) applications, customized alerting and the only interactive property marketing service for real estate. CellSigns powers over 1.1 million real estate listings, 1.5 million mobile ads and alerts.

About Allen Tate:
Allen Tate Realtors is the Carolinas' largest real estate company with offices in the Charlotte, Triad, Triangle and Upstate South Carolina regions. Allen Tate offers the advantage of hometown service with international capabilities and the latest in real estate technology and maximum marketing exposure. Visit www.allentate.com for more information.