Calum Brannan is a 20 year old technology entrepreneur, straight from the classroom to the boardroom. This young spark and his team of 12 full-time employees help their clients understand the ever-changing social web, as Generation Y push it’s boundaries and encourage participation from people of all ages and backgrounds.
Brannan’s company http://www.Inormas.com (Inormas Media) develop social media tools and give out straight talking advise to marketing directors and business owners who want to explore social media for their business.
Calum who writes his own personal blog at http://www.calumbrannan.com unearthed statistics that shows businesses and websites that use a service named ‘Facebook Connect’ will see a 30-200% increase in registration on their sites. Calum’s company Inormas is one of few in the UK offering insight and implementation to those who want to explore Facebook’s open and unique developer platform.
Other impressive statistics surrounding the implementation of Facebook connect include:
Facebook Connect adds weight when it comes to engagement, websites can see a 15-100% increase in reviews and other user generated content.
For each story published in Facebook from a website using Facebook connect, expect to see roughly 3 clicks back to the site. This creates opportunities for the site to encourage more user actions – knowing that each one may result in 3 new visits to their site.
This young entrepreneur has a proven track record, starting his first company PPLparty.com aged just 15. The website for nightclub goers soon reached users of over 400,000. Before he could even complete college he was off to the big smoke of London to work for http://www.Trutap.com - a mobile startup founded by Ex-BBC Dragon Doug Richard.
Calum has had a string of successful startups since the early days including Youmeo.com, SalonToolkit.com and PPLparty.com. He has worked with industry legeneds from the likes of Yahoo, Bebo, MTV and AOL.
You can contact Calum and his team by visiting http://www.inormas.com/
