A New Online Face In The Nightlife Scene

PRLog (Press Release) - Sep 26, 2009 -
Newport Beach, CA. - PubDistrict Inc. announced today the national launch of its new flagship nightlife website ClubDistrict.com. With more than fifty U.S. cities in its sights and determined to surpass AOL’s newest nightlife acquisition going.com in popularity, ClubDistrict’s winning strategy was clear; pure simplicity.

Creating the strategy for what lies next in nightlife was only one side of the story; the other side was how the story would be told.  For the developers of ClubDistrict.com the design objective was clear, nightlife simplified.  Clean interfaces, aesthetically appealing, and single click navigation showcasing a new mantra of architectural innovation uncommon to nightlife websites.  Ultimately culminating in an online experience that’s as simple as walking a straight line.

When it comes to web communities, users prefer simplicity and ease of navigation. ClubDistrict’s developers placed emphasis on simplicity. The streamlined navigation has no drop down sub-menus; instead the site uses search functionality and member data to aid in navigating the site. According to Hans Thurau, CEO of PubDistrict Inc, “Drop down navigation menus are limiting for user-generated content sites. For example, if you have a drop down list of cities in your navigation, you are limited to content from only those cities. This stuns your potential growth into new emerging markets not listed on your site. If Orlando is not in your drop down menu, how is someone from Orlando going to find or contribute geographically relevant content to your site”.

Without attempting to reinvent the wheel for event ticketing the company opted for content feeds from partner sites. “There are so many great sites out there that offer online ticketing systems such as wantickets.com, groovetickets.com and clubzone.com; there was no reason to over-inflate our development budget with these features”, states Mr. Thurau, “Same with video; we were not going to re-invent Youtube.com. Why double the effort by having someone upload videos to both Youtube and ClubDistrict. We opted for video posting instead”.  Posting allows members to easily share Youtube videos they uploaded or post videos they find entertaining and want to share with others.

The think tank at ClubDistrict headquarters in Newport Beach, California are already developing the next generation of their dot com. There is no launch date yet for what’s slated as two major upgrades that will revolutionize how events are promoted and how members interact on the website. According to Mr. Thurau, these upgrades will not only simplify your online experience but your life as well.