Secrets to Success in Recessions: Expand Marketing, says Biz Coach Corbell

Sept. 26, 2009 - PRLog -- Companies make a strategic mistake when they cut marketing budgets in a recession, according to Seattle Biz Coach Terry Corbell.

In his column, “Secrets to Success in Recession: Expand Marketing,” The Biz Coach writes companies that view marketing strictly as a percentage of their budgets miss opportunities for growth.

The direct link to the column is http://www.bizcoachinfo.com/archives/1539.

“Successful companies look at the short and long-term ramifications,” explains Mr. Corbell. “During downturns, good companies that cut marketing budgets soon learn they do not retain dominance in their marketplace, and they will learn they have lost market share once the upturn begins.”

He quotes award-winning public relations expert Devon Blaine of The Blaine Group, Inc. in Los Angeles, and cites an authoritative study by The Strategic Planning Institute in Cambridge, MA.

Mr. Corbell’s business-coaching column concludes with five salient lessons about marketing and recessions he has learned in his 30 years+ experience.

The Biz Coach, as a business-performance consultant and a profit professional, also has systems and strategies to relieve a company's financial stress, which includes a financial turnaround program on a pay-for-performance basis. Mr. Corbell provides complete solutions for a small retainer and one percent of the net-profit increase.

“To save clients time, I don’t necessarily have to look at firms’ books to see if they’re profitable,” says Mr. Corbell. “Usually, all is required is to watch the interactions of people before, during and after staff meetings. The body language, level of politeness, enthusiasm and the degree of employee participation in staff meetings often illustrate how profitable companies are.”

The Biz Coach says that’s important because highly motivated employees will drive brand equity. Employees with healthy self-esteem and morale will be collaborative. They’ll deliver strong performances and will be more enthusiastic with your customers.

Mr. Corbell has written 450+ business-coaching columns since 2001 for several media Web sites. He is a member of Society of American Business Editors and Writers (SABEW).

The Biz Coach Web site was recently developed by Solid Technology, www.solidtechnology.com, of Portland.

Mr. Corbell is managing member of CMS Associates LLC, http://www.cmsassociatesllc.com.

The Biz Coach was honored when The New York Times featured him twice. For some of his other business tips, simply enter the following headlines as key words:

• Been There... Done That... Here's How

• Advice on Taking an Entrepreneurial Leap

Mr. Corbell is writing a book tentatively entitled, “How to Watch Your Back in the Jungle – Avoiding Business Predators.”

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Biz Coach Terry Corbell is a business-performance consultant and profit professional. He is a longtime media columnist, and publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.