Pay-per-click (PPC) expert Ann Stanley from Anicca Digital Solutions is taking to the stage at the Leicester Business Event to help businesses generate more business from their websites.
With a staggering 43 per cent of UK businesses admitting they don’t know how well their website is performing, or whether it’s leading to sales*, Ann Stanley, said: “It’s crazy to think how many businesses are prepared to throw money at something they don’t even know is working.
“If you bought a TV that didn’t work you would take it back – why should a website be any different. However, it takes more than just having a website to win business, the key is to make sure people know it’s there and ensure you turn them into customers – that’s what the focus of my website seminar will be all about.”
Focusing on how to generate more business from websites, the Anicca Digital Solutions seminar at the Leicester Business Event will provide tips on how to get more website visitors and how to convert these visitors into customers.
Businesses attending the seminar, which will take place from 11.30am in Seminar Area 2, Keith Wellar Hall at the Walkers Stadium, will also learn how to measure the performance of their websites to make sure they’re working hard to secure enquires and sales.
In addition to the seminar, Ann Stanley and the Anicca Digital Solutions http://www.anicca-
• How to drive more website traffic
• How to engage visitors through great web design
• How to improve conversions and save money
• How to write interesting and keyword rich content
• How to manage and maintain a successful blog
• How to increase sales through website and email marketing.
Both the seminar and one-to-one Ask Anicca website advice sessions are completely free. To find out more and to book a free Anicca Digital Solutions advice session on any aspect of developing a website, ecommerce, search engine optimisation, pay-per-click, email or online marketing, call Anicca Digital Solutions on 01162 242 096 or visit http://www.anicca-
Ann Stanley concludes: “Remember, even if business owners grasp the basics on how to make websites work better it results in more pounds in the pocket at the end of the day.”
About Leicester Business Event http://www.leicesterbusinessevents.co.uk
Taking place on Thursday 1 October at Leicester City Football Club’s Walkers Stadium, Leicester, the Leicester Business Event is Leicestershire’
The one-day event takes 9.30am and 4.30pm and will include 15 presentations by business experts, including Ann Stanley from Anicca Digital Solutions on areas such as boosting sales and motivating staff.
NOTES TO EDITORS
* According to the Fasthosts Internet study:
1 in 4 owners (23 per cent) still do not believe their website has potential to be a sales channel
77 per cent of firms fail to measure any type of ‘return on investment’ for their websites, and 1 in 3 owners (34 per cent) admit that they have never considered checking the popularity or effectiveness of their website. Since setting up their website, the majority of companies surveyed (62 per cent) have not taken any external advice about the effectiveness of their website.
