Idaho Company Joins Fight Against Breast Cancer

PRLog (Press Release) - Sep 25, 2009 -
BOISE, Id., – October is National Breast Cancer Awareness Month.  Many people and organizations across America will be asking you to “Think Pink.”  ShavWet is among them.  The Boise-based company announced today it will donate 25% of its October sales to the National Breast Cancer Foundation (NBCF).

While every person and company has its reason for wanting to increase awareness, the idea of joining this particular nationwide campaign is simple for ShavWet’s founder and CEO.  The man who spent several years of his career in the medical sales industry has been personally affected by the disease.  “My mother is a breast cancer survivor, and a friend recently had a double mastectomy,” Bobby Porter says.  “Breast cancer pretty much affects everybody.”

The key word is everybody.  According to the latest statistics by the Centers for Disease Control, more than 180,000 women and 1,800 men are diagnosed with breast cancer each year in the United States.  Roughly one quarter of those cases end in death.  Experts say one of the best ways to stop breast cancer is through early detection.

“My mom was fortunate enough to be diagnosed early because of a routine mammogram.  Not everyone is that fortunate,” Porter says.  “Awareness and access to early screening is so important to increasing the survival rate.”

The average cost of a mammogram is $100.  ShavWet’s goal is to help five uninsured people get a no-cost, potentially lifesaving mammogram through the NBCF*.  “Helping one person would be fantastic.  Being able to help five people would be beyond incredible,” Porter says.  “And if a person’s life can be saved through this company’s donation, and someone like my mother gets to spend more time with their family, then we will have certainly accomplished a lot.”

You can find more information about ShavWet and its products at http://www.ShavWet.com.   If you would like to schedule an interview with Bobby, please call (717) 676-8327, or send an email to getnoticed@thewriteplacepr.com.

*The National Breast Cancer Foundation mission is to save lives by increasing awareness through education and by providing mammograms for those who are in need.