It&ly Hairfashion
Italy Hairfashion takes Red Carpet hair seriously. The 61st Emmy’s was the perfect platform for It&ly Hairfashion to provide their take on celebrity hair, emphasizing natural hair color tones and classic finished styles. It&ly Hairfashion is growing a strong presence in Hollywood by providing products to the top sets including Twilight, Gossip Girl, and Sex & the City 2 to name a few. Richard Zucckero, President/CEO of It&ly Hairfashion, shares his tips and insider tricks on how to bring this Emmy Star Style from the salon to home.
According to Richard, “Makeup and hair color played along a strong statement this year. Gone were the “old” bold statements of multi-dimensional, in-your-face highlights, panels and streaks. The stars instead chose subtle, “believable”
Leighton Meester of Gossip Girl wore a perfectly tossed style closer to the old sexy Bardot look complimented by loose direction and perfect face-framing pieces.
We would achieve this look with a limited amount of product. First, use Purity Design Texture Spray focusing on the roots and mist lightly over the entire head to emphasize and support the shape. Follow lightly and very sparingly with Purity Design Definition Paste only to ensure specific separation and molding. Finish with Purity Design Pure Eco Spray for a medium and natural hold.
For color, Leighton is a perfect example of the subtle blending of 7th level warm natural tones such as Colorly 7TN or AQUAR&ly 7CL with very subtle highlights that are best achieved by wet-on-wet application of IT&LY Easily Blond directly over the color with 20 volume. The look is natural and sun-kissed.
Kristen Chenoweth of Pushing Daisies is the picture perfect blond. If her natural level is not darker than 7, her look is achievable by a single process such as Colorly Arctic Blondes or a single process high-lift such as SSA or SSC with Oxily Advanced 40 Volume. If she is darker, than Easily Blond decolorizing powder is the clear choice for perfectly controlled and conditioned highlights. Her style is easily achieved with a cocktail of a few drops of Purity Design Pure Water Drops mixed into Purity Design Pure Glaze and dispersed evenly from roots to ends. The product will offer the perfect natural shine and direction.
“A” list actress Debra Messing is as always the quintessential classic redhead. Her hair color is always a perfectly balanced level 7 red with varying warmth based on her skin tone and season. She’s the perfect Colorly 7TN and 7R mix with maybe the slightest tinge of 8 or 7RD to tweak the depth. Again, Purity Design Glaze is the perfect all over product for the style. Lift is just not the intent of the design, so an overlay of Purity Design Pure Definition Paste would ensure definition and placement. Simple and classic.
Blake Lively channels the style of a Grecian Goddess with this perfect example of Greco-Roman style twisting and braiding. The high placement of the braided pony-tail style is designed to compliment a perfectly structured face and profile. The color is as natural as possible. The depth in her hair color is most prominent below the occipital however this effect is a result of this hair being combed closer to the head and shadowed by the braid. Still, her color clearly has a darker shade, most probably a level 6 or 7, light brown or dark natural blond. On top, Blake is a combination of level 8 and level 9 natural blond shades. They are natural and neutral. Not overly warm or cool and the perfect complement to her skin and eyes.
To create Blake’s look properly, the color formulation and application are intricate requiring at least three if not four blond shades including Colorly or AQUAR&ly 7N, 8B, 9B and 9D alternating throughout the head with 7N predominant in the back. Natural blondes always have at least three distinct levels of depth and tonality. The look can be achieved with color variation by zone application but the right way is to utilize foils with very narrow partings.
As for styling products, once again the overall theme holds true with no high octane sprays or fixatives required. The trick to this one is you are applying the chosen products in the reverse of their usual order.
First, use Purity Design Glaze very lightly and evenly dispersed. The working and holding spray are the same in this style. The choice is Purity Design Pure Texture Spray to deliver hold but to also maintain the perfectly controlled pieces.
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