Time and Gems
"Many people still don't know that buying a Rolex used is an option when considering a watch purchase. Making it easy for our customers, especially first time buyers of a Rolex to find the watch they want is essential." says Michael Davidi, owner of Los Angeles based Time and Gems. "We have the largest collection in the country and make finding exactly the watch you want possible in just a few clicks. With the new site, we've really brought the in-store buying experience online."
Other sites typically have navigation that is not as well thought out, making users click through page after page of items or have navigation that is frustrating to users. Navigation is specially designed by web usability specialists to help visitors easily browse the hundreds of used Rolex watches in stock and find the exact watch they want at http://www.timeandgems.com.
Education is typically lacking for many shopping around for a Rolex. Time and Gems plans to have a comprehensive Rolex learning center for buyers looking to learn about the history of models they're planning to purchase as well as little intricacies and features of each watch that many online retailers tend to omit.
"Despite a recession the used Rolex watch market is still booming" says Davidi. "People realize that buying a Rolex is something that will last them a lifetime and is a great investment even in a bad economy. Our job is to help people find something they'll enjoy for the rest of their lives."
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