Sensibly, the change has been coupled with a website address change. Effective immediately, Reviyve's Dead Sea Store (www.deadseastorebyrv.com)
The changes to Reviyve's Dead Sea shop were implemented in response to market feedback and analysis. It has been determined that Reviyve's private brand, Blended Naturals is of most benefit to individuals with dry and sensitive skin.
Understanding the importance of skin care by skin type, Reviyve is focusing it's efforts on marketing Blended Naturals to people of color who generally tend to have dry skin on the body and sensitive skin on the face.
Michelle Howard, President of Reviyve states, "As a woman of color, I have struggled with dry and sensitive skin all of my life. With a serious intolerance to most commercial skin care products on the market, I've decided to promote Blended Naturals to my ethnic brothers and sisters who are facing the same challenges. I do not wish to exclude people from other races from using my products. It has just become my goal to focus on the people who I believe will benefit from them most. Blended Naturals is a grand solution to people of color desiring fresh radiant skin in spite of their dry and sensitive skin problems."
Reviyve will continue to offer a paraben and sodium laurel sulfate free Dead Sea line in their shop, Kathy Ireland Essentials for new and existing customers seeking an additional alternative in natural skin care.
