PRLog - Sep. 24, 2009 - BURLINGTON, N.J. -- Burlington, New Jersey – Barton & Cooney, Central and Southern New Jersey’s largest and most experienced printing, mailing and packaging operation, announced recently that Fred S. Gomberg, a longtime executive of Vertis Communications has been appointed Executive Vice President of Sales and Marketing and will provide strategic direction for product innovations and corporate initiatives. Fred’s immediate priority will be to promote B&C’s vast variable printing capabilities and mailing and packaging services to create more opportunities and improved results for B&C’s customers. “My goal is to combine my printing and direct mail experience with my solution consultative selling approach to assist our customers and improve their campaigns,” said Gomberg. His extensive experience in the industry makes Gomberg a perfect fit for Barton & Cooney.
Fred S. Gomberg
Prior to Barton and Cooney, Gomberg was with Webcraft/Vertis Communications for 32 years. He was most recently the Sales VP at Vertis, located in the North Brunswick, New Jersey offices. He climbed the ranks at Webcraft/Vertis from a salesperson in New Jersey, then opening a sales office serving as the West Coast sales manager in Los Angeles, CA. Fred then returned to the east coast to develop the Webcraft Fragrance sampling business for Vertis. Fred worked intimately with national retail accounts and served as a product manager and sales VP.
Fred recently attended the South Jersey Business Expo for B&C, and was featured in an article by Chris Mondics, Staff Writer for the Philadelphia Inquirer. Many business owners said they were running harder simply to stay in place, as customers cut back or demand more for less. That was the view of Fred Gomberg, executive vice president of sales and marketing at Barton & Cooney L.L.C., a Burlington printing company. Promotional printing, which fell off as the downturn accelerated last year, is still down. But printing that clients need to stay in business, such as monthly financial statements, has remained fairly steady. Gomberg said large commercial clients were doing less of the advance work at their own offices and expected their printers to pick up the slack, possibly because they have less staff than before. "We're getting less time to turn things around," he said.
Gomberg earned a BA and MBA from Rider University. He will be based out of B&C’s headquarters’
About Barton & Cooney
Founded in 1969 and located in an 85,000 square foot facility, Barton & Cooney is Central and Southern New Jersey’s largest and most experienced printing and mailing operation. The company focuses primarily on lettershop and fulfillment services, and is currently operated by Patrick M. Doyle, son of the founder. Mr. Doyle began offering mail-sorting services soon after the United States Postal Service began to outsource this process to commercial enterprises. Later he merged mail sorting with laser printing, offset printing and lettershop services. These services make Barton & Cooney one of the industry’s finest printing and mailing services provider and capable of meeting most any client’s needs.
Barton & Cooney provides superior full-service document imaging and mailing services to our customers. At the core of every job is our commitment to quality, accuracy, cost and timeliness. We accomplish this by responding to each and every customer request in a timely and effective manner, staffing all functions with fully trained, conscientious, and team-focused employees, investing in new technologies that increase output and improve quality in a cost-effective manner, and minimizing our customers’ mailing costs as if they were our own.
For more information, visit http://www.BartonCooney.com