Mr Amir Firdaus and the sponsors posing with the scarves
250 pink scarves exclusively designed by internationally renowned fashion designer, Zang Toi, will be up for grabs to raise funds for Gleneagles Hospital Kuala Lumpur’s ‘Unite with Pink, Unite with Us, Together We Unite for Pink October as 1Malaysia’ inaugural breast cancer fund raising campaign.
This campaign is one of the many corporate social responsibility initiatives that will be spearheaded by Gleneagles Hospital Kuala Lumpur in conjunction with the upcoming Pink October month.
“Gleneagles Hospital Kuala Lumpur is excited to kick off the Pink October celebrations with the launch of the breast cancer fund raising campaign,” said Gleneagles Hospital Kuala Lumpur Chief Executive Officer Amir Firdaus Abdullah.
“We are committed in reaching out and engaging the public to support the plight of medically underserved breast cancer patients and together with our supporting partners, we hope that through campaigns such as this by Gleneagles Hospital Kuala Lumpur, significant funds are channelled to help save lives.”
Members of the public can purchase the scarves for RM300 each at Gleneagles Hospital Kuala Lumpur. As a token of appreciation, Gleneagles Hospital Kuala Lumpur will be offering special rates for ultrasound breasts and mammogram screenings. A free pap smear test will be given away to customers who takes up the screening package.
The proceeds of this campaign will be donated to Pride Foundation, a non-profit organization that is actively involved in enhancing awareness efforts and improving accessibility to treatment and care of breast cancer.
“We are very happy to see many organizations such as Gleneagles Hospital Kuala Lumpur and its partners coming forward to support the plight of breast cancer patients,” said PRIDE Foundation Chairman Datin Azrene Abdullah.
“Contributions from this campaign will be channelled to the ‘PRIDE Patient Fund’ which is used to assist breast cancer patients directly in terms of treatment cost, surgery and other medical needs,” added Azrene.
PRIDE Foundation will be giving a RM300 tax redemption receipt to those who purchase the scarf.
To further strengthen this campaign, Gleneagles Hospital Kuala Lumpur partnered with ING Insurance Berhad which is the main sponsor for this fund raising campaign.
President and Chief Executive Officer of ING Insurance Berhad, Dato’ Dr. Nirmala Menon said, “We are delighted to be partnering Gleneagles Hospital Kuala Lumpur in this initiative to raise funds for breast cancer patients.”
“This campaign is just one of our many ways to give back to society,” she added.
A collaborative effort was also formed with Philips, a world leader in health and well-being, which came on board as the gold sponsor for this campaign.
“Philips is committed to developing solutions that deliver value throughout the total care cycle, and we are equally delighted and committed to be partnering with Gleneagles Hospital Kuala Lumpur to raise awareness and help enhance recovery of chronic diseases like breast cancer patients,” said Chairman and Chief Executive Officer of Philips Group of Companies in Malaysia Lee Weng Seong.
This campaign is also supported by AstraZeneca, one of the world's leading pharmaceutical companies, Diagnostika and Peraliph alongside Health and Beauty Magazine as the official magazine.
Additionally, Gleneagles Hospital Kuala Lumpur and its partners will host an exclusive high tea event on 31 October 2009 to fete the lucky 250 buyers of the scarves.
Along with the fundraising efforts, Gleneagles Hospital Kuala Lumpur will be hosting several others breast cancer awareness activities during the campaign period. The activities include “Eat for Your Healthy Lifestyle” cooking demonstration by award winning chef extraordinaire, Mohana Gill, a Beauty Makeover by Xixili Intima and multiple health and wellness workshops.
For a complete list of activities that will be organized by Gleneagles Hospital Kuala Lumpur for the Pink October month, visit www.gimc.com.my
Photo:
http://www.prlog.org/
