MOD: Matters On Design, presented by Lincoln, a new program which aims to bring to the forefront the two elements essential in all great design: style and technology. Along with the Lincoln vehicle line up, including the all new 2010 Lincoln MKT, Hachette Filipacchi Media (HFM), publishers of ELLE Decor and Metropolitan Home magazines, will explore the world of design and divulge some of its most creative forces.
Featured designers include: Jeff Andrews (one of LA’s most exciting and in-demand interior designers), Zoltan E. Pali (Architect and founder of award winning design SPF:architects)
MOD, proceeding over the course of one day at the Grove in Los Angeles will encompass the following: panel discussions with design luminaries, an innovative design exhibit showcasing materials / merchandise that use the latest technologies, an interactive lounge highlighting the sleek and unique Lincoln MKT, as well as an exclusive design cocktail party.
“Today's luxury designs are deeply rooted in technology and MOD gives Lincoln the opportunity to not only demonstrate its fleet of sleek luxury vehicles but also promote its innovative use of new technologies,”
“Los Angeles has long been an epicenter of modern design and MOD arrives at a time when the world worships design,” declared Al Silvestri, Vice President of Integrated Marketing for HFM. “We hope to turn MOD into a yearly event, enabling consumers to learn more about the process of design, designers to reach a wider audience, and brands to align with a sophisticated, affluent platform.”
About MOD: Matters On Design
An ongoing program created to reveal some of design’s most creative forces and to assemble all design-related matters such as interior design, fashion, innovative products, new vehicles, art installations as well as joining the two elements essential in all luxury: style and technology. This will include discussions with design luminaries, exhibits, interactive lounges, and cocktail parties that will bring a synthesis of people interested and passionate about design-related matters and the industry’s most creative forces.
About Hachette Filipacchi Media U.S
Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers’ passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms. Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands fall into five sectors: Fashion & Beauty (ELLE, ELLEgirl); The Luxury Design Group (ELLE DECOR, Metropolitan Home and PointClickHome);
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com
About The Grove, Los Angeles
The Grove, developed by Caruso Affiliated, is Los Angeles’ coolest “hot spot”, with scores of celebrities per square foot. A well-established icon in the L.A. vocabulary, The Grove drew more than 18 million visitors last year. The Grove is located at Third Street and Fairfax Avenue, in Los Angeles, CA, adjacent to L.A.’s historic Farmers Market.
