Icelandic Glacial Becomes Fastest Growing Premium Water at Retail in the U.S.A.

Sept. 23, 2009 - PRLog -- Despite the tough economic times in Iceland and the industry, Icelandic Glacial Natural Spring Water has proved that there is light at the end of the tunnel, becoming the fastest growing bottled water at retail in the premium category, according to recent IRI data.

With retail volume sales up over 78 percent from last year, Icelandic Glacial has made a dramatic impact in an incredibly short period of time, confirming that there is a place in the US market for Icelandic brands offering quality and uniqueness.

Known for its industry leading environmental credentials and award-winning bottle design, Icelandic Glacial has always been a difference maker in the industry. The brand has demonstrated a clear understanding, adapting to the delicate marketplace while staying true to its identity and premium positioning.

“Everyone has been hit hard by the economic slowdown, yet the people of Iceland and Icelandic companies have dealt with extremely harsh circumstances over the past year,” explains Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Like many small to midsize companies, we too have felt the crunch. However, through focused efforts and strategic planning we have made the necessary changes to our operation without compromising our core identity and premium offering. We hope that other brands are encouraged and motivated by our growth rate and rise to the top, as building confidence in the market is key to creating sustained recovery.”

With more than brands present in the US premium water category than ever before, Icelandic Glacial’s positive position is a testament to the company’s extensive sales and distribution network. Supported by beverage giant, Anheuser-Busch InBev, Icelandic Glacial has maximized its national reach through a series of successful marketing initiatives, creating clear visibility and brand recognition with the target consumer.

Icelandic Glacial’s success hasn’t just been experienced in the retail sector. In 2009 alone, the iconic Icelandic brand has secured significant sales agreements with airport restaurant operator OTG Management, leading Lake Tahoe ski resort Squaw Valley USA, and airline operators Icelandair and AirTran Airways.

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Icelandic Glacial is the first imported bottled water to be certified as a CarbonNeutral® product and operation, which means it has a 'net zero' carbon footprint. Icelandic Glacial is bottled at source from the legendary Ölfus Spring, Iceland.