Time for an iPod Makeover

PR Log (Press Release) – Sep 22, 2009 – It’s rare these days to buy an album and like most of the tracks.  This is the genius of Sushi Beats.  September sees the launch of the innovative UK music consultancy, Sushi Beats, in Australia.  Sushi Beats helps busy people expand their music collection by creating customised playlists for iPods.  In addition, Sushi Beats’ PartyPod is an essential ingredient to a successful event—the talented team of international DJs create killer iPod mixes for parties.

The Sushi Beats team comprises a mix of cool club DJs (from London, New York, Paris and Australia), an A&R legend, a former Major label head and the plain music obsessed.  Clients include international brands such as Harrods, Maserati and expect Chanel’s in-house DJ to begin a Sushi Beats Australian tour early 2010.  Between them they have an encyclopaedic knowledge of music and are rarely fazed by a client’s music request (though a Gabba playlist may push the boundaries).

Sushi Beats’ founder is award-winning music stylist, Kerrin Wallace.  Kerrin started the company 3 years ago in London under another name however to grow the company internationally she recently launched Sushi Beats.

“We’ve had many Australian and New Zealand clients over the years and felt the time was right to launch here.  We hope Australians will love the musical journey we take them on and we also look forward to working with local talent including some of the Big Day Out’s DJs.” says founder, Kerrin Wallace.

What is the iPod makeover? Each client undergoes a music consultation to create their music profile.  A Sushi Beats music stylist then designs an iPod playlist and they guarantee the client will like every track. The response in Europe and America has been phenomenal.   Sushi Beats’ iPod playlist service can be accessed anywhere in the world as it is carried out via telephone and online.  The music gurus take the tedium out of downloading and allow clients to sit back and enjoy the tunes. Prices start from $180 for a 2 hour customised playlist.

PartyPod is one of Sushi Beats’ most popular services.  Sushi Beats can create a Balearic mix for the poolside in Melbourne or design electro grooves for late nights on Sydney harbour. Whatever the brief, they can set the mood. The PartyPod is an ultra-cool way to get the very latest music or revisit old favourites.  A completely bespoke selection that is sure to become a “desert island mix”.

Think of Sushi Beats as a music concierge service, helping people select the perfect soundtrack for their event, dinner party or workout.

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