EducationDynamics White Paper Reveals Ways to Add “Purpose” to Social Networking Communities

PRLog (Press Release) - Sep 22, 2009 -
Colleges and universities working to combat the nation’s lagging student retention rates are adopting new online mediums at a rapid pace, however few marketers have proven methods from which to draw upon, until now. Released today, EducationDynamics’ (http://www.educationdynamics.com) new white paper, "University Purpose Networks: Online Communities for Student Retention and Success," reveals the four best practices for building effective purpose networks, or academically-purposeful social networking communities, to optimize academic success and student retention.

Now available for download at http://sharing.educationdynamics.com/media/p/387.aspx, the white paper is co-authored by preeminent experts on post-secondary retention and addresses a vital question in today’s dynamic higher education landscape: How can institutions effectively harness the power of social networks to serve an academic purpose, and engage students to create a meaningful school-student connection to heighten academic success and student retention?

"University Purpose Networks: Online Communities for Student Retention and Success" explores best practices to optimize the use of purpose networks, particularly in relation to:

• Orientation—Leveraging purpose networks prior to matriculation can facilitate meaningful connections for incoming students to engender a positive adjustment to college.
• Learning outcomes—Academically purposeful online communities cultivate students’ commitment to their institutions by regularly and uniformly communicating institutional characteristics, goals and values.
• Mentoring—One-to-one or one-to-many mentor relationships developed through the messaging and discussion board components of a purpose network provide critical academic and social support for students.
• Intrusive academic advising practices—Purposeful online communities track student engagement and flag students displaying at-risk behaviors, thereby assisting student success administrators execute proactive interventions.

Additionally, the white paper cites preliminary results from an EducationDynamics study across 20 schools indicating that students involved in purpose networks were retained to their sophomore year at a nine percent higher rate than students not involved in the network. Additionally, more than 13 percent of students surveyed reported that the purpose network was “very important” or “extremely important” in their decision to remain enrolled at their college or university.

“Social networks are changing the way postsecondary institutions interface with admits and enrollees, and progressive universities are capitalizing on web-based platforms through which to engage students,” explains Dr. Adam Troy, co-author of the white paper and director of research at EducationDynamics. “Purpose networks, unlike generic social networks such as MySpace and Facebook, are bi-directional communicative platforms designed to support critical student learning outcomes that are essential for success in the modern university setting.”

"University Purpose Networks: Online Communities for Student Retention and Success" is the latest white paper to be added to EducationDynamics’ Sharing Center. Additional white papers are also available for download, including "Hindsight, Insight, Foresight: Understanding Adult Learner Trends to Predict Future Opportunities" and "Closing the Gaps: Meeting Emerging Student Preferences and Increasing Yield in the Post-Inquiry Enrollment Process." Visit http://sharing.educationdynamics.com/ to browse the resource library.

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