The music business is going through so many changes it could make your head spin (pun intended). New formats, retailers, and packaging combine to flood the market with any and all content. This is great news for unsigned talented artists that were prevented from entering the marketplace, but the problem is that 70% of music available for sale doesn't sell...to anyone. Each new music release becomes an exercise in futility unless you have a good marketing plan in place.
It's been years since Major Labels put money into marketing. Big name musicians hire publicists to do the grunt work; but what about the guy in New Jersey with the big rock voice or the gal from Michigan who'd knock you out with her sexy smooth jazz voice? Not so easy.
Today's broadcast of Musician-Edition on Blog Talk Radio will talk about a free resource to indie musicians. The show airs at 3:30pm Pacific, 5:30pm Central and 6:30pm Eastern time. To stream the broadcast live visit Blog Talk Radio at http://www.blogtalkradio.com/
New music support services are springing up like weeds and it's tough to know the good from the bad. Outsider Vocals is one of the good ones. They offer a simple service - they review indie music. The more exposure an artist gets the better it is for the artist, so using services like Outsider Vocals (http://www.outsidervocals.com) is one of the tools to gain name recognition.
Matt Rombach, one of the founders of Outsider Vocals said, "Outsider Vocals was created to help artists outside the mainstream gain notoriety for the music they make. These artists would otherwise not be getting the exposure they deserve. The site focuses on all genres of rock music, and recent reviews have included bands such as Set Your Goals, TV Heart Attack, and Valencia. Artist/fan submissions are accepted, and reviews are free; we do this merely because we enjoy sharing new music with others. All we ask for in return is that the artists featured spread the word about the website."
Equally important is putting a team together and spending limited dollars wisely. With Rising Star Artists (http://www.risingstarartists.com) you have an entire PR machine behind you. It's amazingly affordable and professional - a winning combination for musicians. Rising Star Artists is familiar with just about every online music outlet and can help you position your music for maximum potential. Think about the 70% of music that's never sold and listen to today's broadcast of Musician-Edition to give you more insight into sharing your music.
Photo:
http://www.prlog.org/





