White Paper Released by Coughlin Associates Analyzes on HDDs and Flash Memory Technologies

PRLog (Press Release) - Sep 22, 2009 -
San Jose, CA -- Are HDDs and flash memory locked in mortal combat, or are these two technologies actually complementary to each other? A free new white paper released by Coughlin Associates and Objective Analysis, in conjunction with Roger Hoyt, analyzes both markets and their interdependencies.

The white paper finds that 7 million HDDs will be shipped to support flash-based consumer applications in 2009, a number that will grow to 49 million units in 2014. During the same period the percentage of HDDs shipped to support flash-based consumer applications will increase from 1.4% to 4.6% of total projected HDD shipments. The report projects that 59% of total consumer flash demand, or 2.2 exabytes (2,200 petabytes) of flash memory in 2014 would fail to materialize if inexpensive HDD storage were not available to support it.

Backup and online storage of consumer data (user generated as well as commercial content) further increase the amount of hard disk drive storage required to support consumer flash memory applications.

The free new white paper: Flash & HDD: Symbiosis or Survival of the Fittest, is available at: http://TomCoughlin.com/techpapers.htm. Printed copies will also be distributed at the 2009 IDEMA Diskcon conference September 23 and 24, 2009 at the Hyatt Regency Hotel in Santa Clara, CA.

The white paper is based upon data in the report: 2009 Digital Storage in Consumer Electronics (available from Coughlin Associates, www.TomCoughlin.com). The white paper shows how many hard disk drives are sold because of digital storage required to support flash memory consumer electronics applications such as digital cameras, camcorders, and music and video players. In addition much of the flash memory sold in consumer electronics applications is directly due to the existence of inexpensive mass storage provided by hard disk drives. The paper makes the case that there is more symbiosis than competition between hard disk drives and flash memory for consumer electronics applications.

More information on the report and a free copy of the white paper as well as information about Coughlin Associates can be found at www.TomCoughlin.com. More information on Objective Analysis can be found at www.Objective-Analysis.com.

Press Contact:
Tom Coughlin
Coughlin Associates
1665 Willowmont Ave
San Jose, CA 95124
408-978-8184
tom@tomcoughlin.com
http://www.tomcoughlin.com