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| | New 850 Lake Shore Drive reclaims past to build community for the future
| 850 Lake Shore Drive is hosting a Block Party in the heart of downtown Chicago for all interested parties and neighbors on September 25, 2009. |
FOR IMMEDIATE RELEASE
PR Log (Press Release) –
Sep 21, 2009 – MEDIA ALERT
ATTN: City Desks, News Assignment Editors, Architecture and History Journalists.
CONTACT Sheila King Public Relations, 773-239-2220, 850lsd@skpr.net
Dileep Gangolli, 847-902-0733, dileepgangolli@skpr.net
Pat Wexler, 847-828-0058, patwexler@skpr.net
New 850 Lake Shore Drive reclaims past to build community for the future
WHO
• Alderman Brendan Reilly, 42nd Ward
• Matt Phillips, CEO and president of Integrated Development LLC, 850 owner and developer
• Future 850 residents and their Streeterville neighbors
WHAT
• Celebration of the 85th anniversary of architect Jarvis Hunt’s design for the iconic Lake Shore Athletic Club
• Recognition of the fact that it was saved from demolition and is being repurposed as a luxury senior living community
• Call to find the missing Discus sculpture that for decades was prominently displayed in the original Lake Shore Athletic Club
WHEN
Friday, September 25, 2009
1 until 5pm
At 4 pm, Alderman Reilly will unveil a life-size photo of the missing Discus sculpture to announce a search for the missing Discus sculpture
WHERE
Lake Shore Park
808 East Lake Shore Drive—along Pearson Street, east of the Museum of Contemporary Art
WHY
To celebrate saving another Chicago building as it is repurposed for a luxury senior living community
PHOTO OPPS
• Unveiling of a photo of the long-lost Discus sculpture, cherished symbol of Lake Shore Athletic Club
• A picnic being served amid the city’s high-rise towers
• Neighborhood trolley tours to view 850 Lake Shore Drive
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About 850 Lake Shore Drive:
850 Lake Shore Drive will soon be an exquisite community that enriches the lives of active seniors. Set in Chicago’s distinguished Streeterville neighborhood, 850 will provide the luxury, comfort, excitement and independence discriminating adults desire. The stunning residences and abundant services and amenities will fashion a home that complements a discerning senior lifestyle.
The opulence of this community will be grounded in 850’s architectural and cultural significance. Home to the original Lake Shore Athletic Club, 850 will retain its Beaux Arts façade in homage to architect Jarvis Hunt’s 1924 achievement. Currently undergoing a major renovation, the interior will be transformed into a luxurious, LEED-certified setting with the latest in residential and social comforts and conveniences.
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