Wedding Favours, Wedding Decorations and Accessories by In Casa Gifts
Despite an environment in which Canadian year over year retail sales declined, Greater Toronto Area (Burlington)
“We would have loved to continue the triple digit sales growth we’ve achieved every year since we started, but in a recessionary environment where retail shops are closing, we’re thrilled to continue to achieve strong double-digit growth” beams Mary Maesano, In Casa Gifts’ founder and president. “It’s not without a lot of hard work – it’s equal parts ‘planning’
In Casa Gifts is proof that a niche retailer can, despite a crippling economic environment, leverage the internet to expand by developing a broad geographic market. From the outset, In Casa Gifts has focused on marketing aggressively yet efficiently – a balance not easily achieved my most organizations regardless of size. “We target our marketing precisely to ensure ads are only hitting prospective brides or other customer targets. Maximizing return on marketing investment is critical” Maesano says. “On the operations side, we drive out costs throughout the supply chain at every opportunity so we can build in maximum value for our customers. Also, if it’s not a customer touching or value-added activity, we tend to outsource it...I can’t share much more” Maesano jokingly adds.
With reports that the recession is ending, In Casa Gifts (http://www.incasagifts.com) is confident its wedding favour sales will continue to grow at current and past rates. How can In Casa Gifts continue their remarkable growth story? “Oh, we’ve got big plans for In Casa Gifts that will further differentiate us in the wedding favour space – you’ll see!” Maesano muses. It seems there’s not much reason to doubt this Canadian entrepreneur who incidentally was recently nominated as SavvyMoms “Mom Entrepreneur of the Year”.
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