Irbtrax, an emerging SEO and Market Research company recently conducted an independent study of website’s belonging to celebrity billionaire business entrepreneurs Sir Richard Branson, Oprah Winfrey, and Donald Trump. The goal was to learn from the best, while attempting to find ways to improve on their high performance standards.
According to Irbtrax founder, Scott Moir, "The Oprah.com® website is extremely popular. As a result, we felt that by studying it’s ‘Digital Highway DNA’ we would learn valuable lessons. At the same time, attempting to find a ways to improve on it’s Best Practice standards was fun and challenging."
Moir states- "Oprah Winfrey’s use of Content Rich text and user interactivity is very progressive. However, we found that based on a Website Optimization Speed test, it can take up to 103 seconds for the Oprah.com® home page to download when using a basic 56K dial up service. A similar test revealed that it can take up to 201 seconds to download ‘www.oprah.com/
The Irbtrax founder believes this result can be contributed to the Oprah.com® website’s inclusion of advanced flash graphics which consume a lot of bandwidth. “Many of these advanced flash graphics appear to be contained in the advertisements on her site. Which was surprising since these form of advertisements can make the website difficult to download for a fair portion of her potential visitors.”
Moir concludes- “We have great respect for what Oprah Winfrey has accomplished. Her Branding and use of innovative ideas are industry leading. So it’s important to realize that the demographics of the above mentioned users include a wide range of incomes, ages, and geographical locations. And according to studies, the number of people using basic dial up has increased due to the recession. Therefore, if Oprah or one of her colleagues were to contact me, I’d gladly provide more details free of charge.”
For more information visit: www.irbtrax.com
