Ridgewood New Media, LLC Signs Exclusive Online Video Advertising Partnership With NJMG

PR Log (Press Release) – Sep 18, 2009 – RIDGEWOOD, N.J. – Ridgewood New Media, LLC (RNM), a video production company based in Ridgewood, New Jersey, is now the exclusive online video advertising producer for North Jersey Media Group, Inc. (NJMG). RNM will produce videos for the publisher’s online advertisers, which will appear on www.northjersey.com, www.201.net and other affiliated internet properties. Ridgewood New Media will also work with the NJMG sales force to sell online advertising to businesses across northern New Jersey. The deal was announced by Erik Liljegren, president and founder of Ridgewood New Media.

North Jersey Media Group is the publisher of The Record and Herald News daily newspapers, over 40 weekly community newspapers, and the lifestyle magazine, 201 Best of Bergen. Its market reach stretches throughout Bergen, Passaic and Essex Counties.

“This is one of the most desirable advertising markets in the United States, and North
Jersey Media Group is the dominant advertising force here in print media,” said Liljegren, who noted that NJMG maintains more than 7,000 active advertising accounts. “We are excited to be bringing our production services to their online platforms.  It’s hard to imagine a better case study for the infusion of local online video to the traditional, local print media.  It’s something that publishers across the country are addressing and we’ve found a combination where everybody wins.  By outsourcing the video process to RNM, the publisher is able to offer new video products to local advertisers and increase revenues.  We are excited to be a part of North Jersey’s online future,” Liljegren added.

Ridgewood New Media produces internet video for businesses of all sizes across the
US and around the world. Liljegren founded the company in 2007 following a
17-year journalism career, most recently as a New-York based correspondent with Fox News Channel.

Analysts predict that local online video advertising across the United States will see triple digit growth and annual sales near $1.5 billion by 2012, with video ad products representing over 11% of the online advertising budgets for small and medium-sized businesses (Source: The Kelsey Group). The strong upward trend is attributed to evolving technology that provides cost-effective video production and distribution, as well as the public’s continually increasing use of high-speed internet services.

Liljegren noted that this digital revolution is fueled by demand for cost effective video. “Our team’s experience, coupled with NJMG’s reach, will create business opportunities for local companies in an exciting new way,” he said.  “Localism is the new online frontier and this relationship taps into the local video boom.”

For more information about Ridgewood New Media or online advertising opportunities at North Jersey Media Group, call Dan Parker, director of operations, at (201) 857-2800 or visit www.rnmvideo.com, or email info@rnmvideo.com.