Iconic photographer Terry Richardson has brought his energy and charisma with creative Director Fabien Baron to create a new campaign that is full of eclectic energy and 80’s glamour, presenting the brand in a credible, original and distinctive way. The brand has joined forces with The Richards sisters and DJ Tom Guiness. Models Theodora and Alexandra Richards, the glamorous daughters of the legendary rock icon, The Rolling Stones’ lead guitarist, Keith Richards and super model Patty Hanson, bring to the campaign their own unique style and personality – they can be termed the next generation rock fashionistas. Superstar DJ Tom Guinness who epitomizes style with his own genuine edge could not be more perfect for FCUK.
As ever with French Connection, expect the unexpected. Playing to our strengths, we’ve injected a casual diffusion range into the main collection, paying special attention to cut, fit, premium materials and our quirky little twists that make us that little bit different to everyone else. So here’s what to expect.
Key looks for women…
Monochromes, abstract and botanicals are key trends this season for dresses and tops with colour injections in bright red, orange and pink on bare shoulder dresses, smock tops and loose knitted vest dresses. Earth tones sit alongside bold tribal colours, clean vintage prints lay happily with oversized modern graphics with texture adding clever detail. It’s a well thought out love affair between tradition and modernist design.
Key looks for men…
French Connection enters the season with a very wearable nod to 1930's workwear. Soft Oxford blues are complimented by micro spots and stripes and removable collar detailing. The mountaineering story provides technical down-filled removable linings, ropes and toggles, paired with fashionable gingham shirts and covetable knitwear - from funky fairisles to boiled wool with cable detailing.
