Follow on Google News Industry News News By Place Country(s) Industry News
Follow on Google News | The Future for TelemarketingWith accountable marketing being the new priority for marketers, Telemarketing has come into its own.
By: Market Makers The first is quality of data. The most important factor in any direct marketing campaign, this has often been overlooked in the past. Now and in the future it will be (and should always have been) a given that the data will be top quality. Secondly, integrating telemarketing with other lead sources, like direct mail and email, is increasingly being used by the top telemarketing agencies. The third is that “highly skilled” is the important buzzword. The days of low skilled telemarketers working from a script to make calls are over in the B2B market. In the majority of instances, when you are telemarketing in the B2B arena, you are speaking to high level execs. These executives do not have time for poor quality calls. Those companies that continue to subscribe to the model of low quality staff, scripts and low charge-out rates are quickly going out of business, as they don’t deliver results. Moving forward, there is a requirement to hire the best resource, pay the individuals the right money for it and to deliver results for clients. If you’re buying B2B telemarketing and an agency puts a script in front of you, then you need to consider whether they are the right company for you. In the words of Paul Thomas, MD of forward-thinking telemarketing agency, Market Makers, “there is no place in the B2B arena today for anything but top quality telemarketing” Of course there are other considerations that are important, for instance the systems technology used by the telemarketing house. But if you can find an agency that employs the very best sales people, only sources the most responsive, accurate data and is experienced in offering integrated marketing campaigns then you will have a head start for the future. # # # About Market Makers: Direct Marketing and Telemarketing Agency delivering appointment and lead generation End
Account Email Address Disclaimer Report Abuse
|
|