The company plans to have direct communications open to early adopters of the web application in an effort to deliver a high level of service. These users will also provide feedback on the site's performance and usability as well as determine when the site should go live in a wide release expected in the first quarter of 2010. The first wave of waitlisters were sent emails this evening confirming their slotted start dates and contact information for the company's founders.
As for the audience reception, visitors were quick to point out that TodayForward was far different than Mint.com (a hot topic at the event as Intuit announced its acquisition of the popular budgeting and account aggregation site). Though the new personal finance application offers budgeting and account aggregation functionality, it provides users with a comprehensive financial planning center and a highly detailed action plan that is prioritized based on each user's needs. As one visitor stated, "This isn't anything like Mint. It does a lot more."
Between now and October 19th, the company will complete its move to Windows Azure, Microsoft's cloud computing platform.
# # #
TodayForward is the simple way to plan, manage, and organize your money. It provides users with the ability to create a 'personal path' towards their financial goals by surveying, analyzing, and prioritizing twenty-one areas of personal finance. The solution also allows users to more effectively manage their cash flow with a twelve month forecast of planned and unplanned expenditures along with the ability to view accounts from multiple financial institutions on a single web page.
Backing all of this up is the company's independence from product sales or other sources of revenue that could create conflicts of interest with its users. TodayForward accepts no revenue from advertising, referrals, product sales, sale of user data, or anywhere other than the small subscription fee collected from its users.