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The report covers various factors driving the growth of non-alcoholic drinks market in India.
India is with its estimated population of 1.2 billion one of the biggest markets for non-alcoholic drinks and it has witnessed radical shift in consumption of non-alcoholic drinks over the recent past. Not only the fast expanding middle class population that is currently around 350 Million, increased urbanization and rising disposable income can be seen as some of the major reasons contributing to this change. Besides this, growing health consciousness among India’s young population has brought about a revolution in the Indian non-alcoholic drinks market. It has been seen that cola sales have fallen dramatically due to rising health concerns and this seems to have benefited the country’s non-carbonated drinks market such as energy drinks and juices.
The segment level analysis shows that the highest growth will be seen in the fruit/vegetable juice market, which is forecasted to growth at a CAGR of around 30% in value terms during 2009-2012. It will be closely followed by the energy drinks segment at a CAGR of around 29% during the same period. There is a greater awareness of the ‘functional’
Indian Non-Alcoholic Drinks Forecast to 2012 provides detailed study on the non-alcoholic drinks market in the country. For the purpose of this report, non-alcoholic drinks are classified into carbonated and non-carbonated drinks. These include energy drinks, fruit/vegetable drinks, bottled water, tea, coffee and carbonated drinks. Each of the segments has been thoroughly analyzed from the point of view of current market performance and the future outlook to 2012. Various factors supporting the future growth and expansion have been extensively covered in the report.
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