Find it in the wedding cosmos. Share your discoveries.
OmniBride.com is a powerful targeted search –find-share site that accesses a comprehensive database of information captured from both professionals and real-people bloggers who are passionate and knowledgeable about the wedding industry. The proprietary software allows, for the first time, full access to wedding-related information, thus ending the aimless wandering and endless searches in the vast blogosphere and Internet. Now users have one destination for quickly researching, finding and sharing compelling information, ideas and inspirations for their wedding and event planning. Value-
“I landed on the beta version of OmniBride the other day and discovered it’s a search site solely devoted to wedding related things. What a cool concept,” says blogger Kelly Gribben, Kegdesign. “It’
“The concept grew out of our frustration with trying to find good content on the Internet,” says Lea McIntosh, co-founder. “My partner and I work in and write about the wedding industry and we were tired of using general search engines that usually yield poor results, or wandering aimlessly from one blogroll to another to uncover something we could use. We envisioned a content-rich site that drew from the entire Internet wedding community. We were fortunate to link up with technical wizards who were able to engineer our vision into an easy-to-use, graphically vibrant, super savvy site.”
While general search engines are inarguably indispensable tools for searching the Internet, they do not begin to uncover the same content-rich results one can retrieve from a single, niche-oriented site. When it comes to specialty- or lifestyle-specific markets, bigger is not always better. In a general search engine, a site’s popularity and high traffic—not the quality of its content—contributes to its ranking and page position. If a popular site happens to contain the search term, it will come up first in the results, even if it is not the best source for the desired information. Often, high-quality content gets buried deep within a search engine’s multiple pages.
OmniBride.com accesses a vast library of dynamic information through a robust and fast custom algorithm that takes advantage of the new wave of Web 2.0 technology that is transforming the social web. At its launch, OmniBride.com has over 140,000 articles in its database. It is one of the most complete, if not the only, wedding-specialty search-and-share sites on the Internet. Most compelling is that the database is ever-changing based upon community activity and software—users can find, bookmark, share, and rate their discoveries, as well as submit new content. An expert voice will highlight wedding trends, favorite blogs, and the latest industry news, as well as stimulate community conversation.
For Brides: OmniBride.com is the most comprehensive destination for researching and planning a wedding or event. More importantly, brides play an important role in determining the value of search results so only the best content rises to the top.
For Bloggers: OmniBride.com is the opportunity for wedding bloggers to let their voices be heard by an exponentially greater audience—it’
For Industry: Industry professionals have the opportunity to find out what the wedding blogosphere is saying (or not saying) about their goods and services and engage in community dialogues.
For Journalists:
The initial BETA release of OmniBride.com includes:
- A savvy search function.
- The ability to rate a search result by clicking “Love it” for a thumbs-up response or “Trash It” for a thumbs-down response.
- Sharing capabilities via email or through other social networking sites, such as Facebook.
- A convenient option to sign-up and/or log-in using Facebook.
- Bookmarking functionality.
- A comments feature.
- An expert voice that highlights popular blogs, trends and information to stimulate community participation.
- Daily feed of the most current wedding-related contests & giveaways.
- Daily feed of the day’s posts in the online wedding community.
Future releases will include increased community functionality and personal planning tools and checklists.
Photo:
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