Search engine optimization is a way to get your business at the top of a Google or Yahoo search results page. This is the most effective form of search engine marketing, or online advertising. If you use Google to search for the service/product that your business provides, does your business show up on the first page of results? How about the second page? Maybe the third page? Does it show up at all? Chances are that your business is nowhere to be found.
Most people these days use search engines to perform product/service research before they buy anything. And more than half of the activity on the Internet is on search engines. So what does this mean for your business? You need to get indexed on search engines so people can see your business when they are searching for a product/service that they need. If you do get indexed, then you will probably have an almost exponential increase in business since the marketing potential of the Internet is unlimited.
So how do you get indexed? well, that’s where blogging comes in. But first you must understand how search engines work. Suppose you go to Google and search for “automotive sales leads”. Without getting into the technical aspect of it, especially since that would take up a couple of blog entries itself, simply put Google will run through the entire World Wide Web and find the sites with the most occurrences of the phrase “automotive sales leads”. “Automotive sales leads” here is a keyword.
If you blog for your company, then you can utilize relevant keywords so when people search for the service that you provide, your business will come up. So the point of blogging is to win those specific keywords that are relevant to your business. And since blogging is very frequent, it is easy to win keywords since you can use them over and over and over again. Industry experts, like these guys, agree that blogging may be the most effective form of search engine optimization.
But getting indexed on that first page of Google isn't the last step. After you've run a successful blogging campaign, which can take a while, your website needs to be able to convert prospects. Let's say your an automotive dealer. Once you've been indexed on Google and someone searching for "used car" clicks on your site, your site needs to be able to make the sale or get that person's information. To get the maximum amount of automotive sales leads, you can have people fill out submission forms for email newsletters, videos, and other things of that nature. Then you can simply follow up on all your automotive sales leads. But that's a story for another day.
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BOC Partners, Inc. is a privately held marketing company located at 1030 South Ave West, Westfield, NJ. We've been around for 25 years. We specialize in both online marketing and traditional marketing. Visit us at http://blog.bocpartners.com, http://bocpartners.wordpress.com, or http://www.bocpartners.com.
