Automotive Internet Technologies (AIT), a premiere sales training firm that helps automobile dealerships to generate Internet sales, is pleased to announce that its LeadSite dealership contact management tool now integrates Twitter social networking capabilities through its TweetSite add-on module. LeadSite uses the Twitter API to generate SMS "tweets," enabling automobile dealerships to provide current and potential customers with the latest dealership news and information.
"Our Twitter-enabled LeadSite product delivers a turn-key social marketing communications package to automobile dealerships and enables them to expand their Internet consumer outreach toolkit," says AIT President and CEO Al Amersdorfer. "Twitter has extremely broad appeal among some of the strongest and most desirable segments of the car-buying public, so it fits very naturally into our LeadSite contact management tool."
AIT's TweetSite module integrates Twittering capabilities directly into the LeadSite tool with a user-friendly interface that allows dealership personnel to create and track tweets, as well as manage responses and inquiries. "SMS messaging and social marketing communications offer auto dealers an outstanding opportunity to build, manage and enhance their Internet customer relationships, especially among market segments that traditional advertising campaigns will miss. TweetSite allows dealerships to leverage the latest communication technologies to reach out to these potential Internet buyers," says Amersdorfer.
With TweetSite, sales personnel can use TweetSite to maintain regular contact with consumers who prefer to do their primary automobile research via the Internet. Dealers can also deliver important product information, service reminders, and special Internet sales incentives. "TweetSite creates opportunities to communicate with customers and to bring them into the showroom," says Amersdorfer.
"The weak economy has only underscored the vital importance of exploring every sales opportunity. TweetSite provides automobile dealers with an economical, advanced way to add significant value to their customer relationships while increasing Internet sales revenue at the same time."
