Ackermann PR will launch the Titanic

Sept. 15, 2009 - PRLog -- Knoxville, Tenn. – Something exciting is about to set sail in Pigeon Forge, Tenn. and Ackermann PR is going to help launch it.  The new $25 million Titanic Museum Attraction has hired Ackermann PR of Knoxville to provide strategy and manage its public and media relations activities.

Thanks to owners John Joslyn and Mary Kellogg-Joslyn, the great Titanic story lives on. A towering symbol of hope and courage is literally being recreated in all its splendor at 2134 Parkway in Pigeon Forge.  The 30,000-square foot ship-shaped structure is already visible next to the Black Bear Jamboree.  The only other permanent Titanic Museum Attraction is located in Branson, Mo. and is also owned by the Joslyns.  Since opening in 2006, more than 1.6 million visitors have toured the museum.

“I had the privilege of touring the Titanic Museum in Branson,” said Cathy Ackermann, founder and president of Ackermann PR.  “It is an incredible, first-class museum unlike anything else we have here in East Tennessee.  I felt as if I truly got to know some of the passengers and what their experience was like on board the Titanic.”

Titanic Museum Attraction is a celebration of the ship, her passengers and crew.  Guests will get to know the passengers and crew in the galleries where over 400 priceless personal and private artifacts are on display. Each artifact has a unique story that relates directly to a passenger or crew member.

As guests enter the world of the Titanic, they will be given a passenger boarding ticket. On this ticket is the name of an actual Titanic passenger or crew member and the class they were traveling.  Guests will learn that individual’s story and, in the Titanic Memorial Room, they will find out the fate of their ticketed passenger.

During the approximately 90-minute self-guided tour, guests say they experience powerful emotions as they:

•   View hundreds of artifacts
•   Learn about the maiden voyage and the personal stories of its passengers
•   Walk the Grand Staircase
•   Touch the frozen surface of an “iceberg”
•   Listen to survivors’ stories as they sit in actual lifeboats
•   Feel the chill of that fateful "Starry Night"
•   Stand on the mighty ship's bridge and hear the Captain's commands
•   View life onboard, see a First Class Stateroom and a Third Class cabin
•   Explore world-class gallery rooms with rare historical artifacts
•   Try to send an SOS signal from the ship’s wireless communications room
•   View an exclusive exhibit of the only known interior and exterior Titanic photos

Visitors to the new Titanic Museum Attraction in Pigeon Forge can expect to see Titanic in a whole new light. Unlike traveling exhibits, Titanic in the Smokies is a permanent three-story museum attraction shaped like Titanic herself.  The signature building will be built half-scale to the original Titanic and towers 100 feet above the Parkway.  The structure is anchored in water to create the illusion of the Titanic at sea.  Construction photos are updated weekly at www.TitanicPigeonForge.com.

For nearly 30 years, Ackermann PR has worked for some of the nation’s largest, most successful companies and organizations.  Based in Knoxville, Tenn., Ackermann PR is a full-service public relations and marketing firm providing strategic planning, research, marketing, account management, graphic design, media relations, crisis communications, writing, social networking and online/database management services.  Ackermann is ranked by PRWeek and the Council of PR Firms as one of the top 100 firms in the United States (one of only three in the state of Tennessee).

The new Titanic Museum is set to open next spring.  For more information, visit www.TitanicPigeonForge.com or www.AckermannPR.com.

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Ackermann PR is one of the nation's premier public relations and marketing firms. Based in Knoxville, TN with offices in Dallas, Nashville and Washington, DC, Ackermann PR goes the extra mile for its clients nationwide.