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Aavaranaa Celebrates The Festival Of Navratri, Launches A New Collection To Mark The Occasion

Aavaranaa Boutique launched a new collection of Navratri special sarees. The collection offers women all the colors of the festivities, parrot green, vibrant orange, yellow, sky blue, pink, grey, green, ink blue, royal blue and rich red.
 

 
A light pink saree from the recently launched Navratri Collection by Aavaranaa

A light pink saree from the recently launched Navratri Collection by Aavaranaa

FOR IMMEDIATE RELEASE

PR Log (Press Release)Sep 15, 2009 – Enhancing the joy of Navratri, Aavaranaa the exclusive designer ethnic wear boutique in Alwarpet launched a new collection of Navratri special sarees. The collection offers women all the colors of the festivities, parrot green, vibrant orange, yellow, sky blue, pink, grey, green, ink blue, royal blue and rich red in an exclusive and unique design for that special feel.

The new collection is priced between Rs. 3500/- & Rs. 22500/- and is available through out this festive season at Aavaranaa Boutique, 15, Ashoka Street, Alwarpet. Tel: 044 24988292.

Navratri being one of the few festivals especially for women in India has always been celebrated in a huge way. Celebrating the strength of womanhood this Navratri, Aavaranaa introduces a collection of sarees that signifies each day of the Navratri celebration. The traditional colors represent the various attires worn by the goddess Lakshmi on each day of Navratri. Each saree is designed in a simple and yet elegant manner with the season’s trend in mind. Simple designs on light fabrics are in vogue now a days and this has been reflected in Navratri collection.

One notable saree from the collection comes in a dark green shade with a simple design of bright red sequence in various floral patterns. Combined in a seamless blend on organza, the saree portrays elegance and simplicity in a trendy manner, ideal for that trip to the heart of all festivities.

Another notable saree comes in a light Kanchipuram silk fabric shaded in a light pink color. The design is woven in gold tread in a simple manner comprising of abstract and floral patterns. The border of the saree is simple and small unlike usual traditional styles giving the saree a younger and more hip look that would appeal to youngsters.

Commenting on the collection, Ms. Vijayalakshmi Krishna, Managing partner – Aavaranaa said, “We are happy to introduce this new collection this year. This is the first time Aavaranaa is celebrating Navratri in such a manner and it is quite a joyous occasion for us. Our patrons have shown tremendous appreciation for the new collection and this has proven our successes at knowing what our customers expect of us!”

“Keeping the styles simple and yet traditional was quite a challenge, given that we were working with mostly bright and vibrant colors unlike the usual earthy traditional colors. I am indeed happy to see that our customers have taken a liking to the new designs we have introduced,” said Soorya Krishna, Head Designer – Aavaranaa.

# # #

About Aavaranaa:

Creating a niche for itself in the women’s apparel segment, Aavaranaa is an exclusive saree boutique specializing in a variety such as silks, tussars, georgettes, crepes and chiffons. Aavaranaa is currently present in Chennai and in Coimbatore. A sapling amongst its competitors, Aavaranaa, is still in the nascent stage of development. However, their current retail presence is over 2500 sq ft. Aavaranaa set out to create a revolution in the silk saree segment in Coimbatore in the year 2001 and further stepped into Chennai in 2006.


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Email Contact:Click to email (Partial email =  @hanmermsl.com) Email Verified
Issued By:Hanmer MS&L Communications
Phone:044 42251717
Fax:044 42144890
Address:No. 15, Ashoka Street, TTK Road, Alwarpet
City/Town:Chennai
State/Province:Tamil Nadu
Zip:600018
Country:India
Categories:Apparel, Fashion, Lifestyle
Tags:ethnic wear, navratri special, navratri saree, new collection, traditional saree, festive saree, aavaranaa, sarees
Last Updated:Sep 15, 2009
Shortcut:http://prlog.org/10342779

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