Carazoo.com, India’s First and Only Car Portal with Interactive Animations has become a Google Case Study for leveraging Google’s AdwordsTM platform to drive more traffic to Carazoo.com while simultaneously reducing its spending. Today, Carazoo attracts over 300,000 visitors per month (a jump of over 2900 % over 2 years) with an average CTR of 1 % and conversion rate of over 13 % for Adwords visitors.
Carazoo.com has managed to reduce its monthly expenditure on Adwords from Rs. 225,000.00 per month (US $ 4,592) to just over Rs. 50,000.00 per month (US $ 1020), savings of Rs. 175,000.00 per month (US $ 3,571)! Carazoo.com’
Carazoo.com online team under the able leadership of Mr. Pankaj Patel, CEO and VP – India, Carazoo.com, started off with a few campaigns and a limited budget to get an understanding of how the channel would work for it. In the first two months, AdWords drove significant traffic to Carazoo which was converted well. However, Carazoo found that the Cost Per Click (CPC) was too high. Mr. Pankaj Patel and his team then reworked their strategy to target high quality conversions. This helped the team improve the ROI and bring down the CPC.
Mr. Pankaj Patel, VP – India, Carazoo.com said, “This unique achievement is an example of our expertise in the area of online marketing. Through tie-ups with various Indian Automobile dealerships, Carazoo has been delivering quality leads to them, which have high conversion rates. Many of these dealerships have reported a substantial increase in their sales figures. After all, it is our mission to help car dealers Sell More Cars, More Profitably”
Carazoo.com has been a pioneer in the design and development of interactive animation based online showrooms (websites) for the automotive industry. Carazoo plays a significant part in the decision making process of a prospective car buyer, facilitating their car purchases. Carazoo.com attracts over 300,000 visitors a month and generates over 20,000 leads per month.
Some of the achievements of Carazoo include winning the prestigious PCWorld 2008 Web Awards for “Best Designed Website” in the automotive category and being labeled the “The Best Automotive Site Of The Year 2008” by MetrixLab which is a Norway-based global online market research company that specializes in e-business performance.
For more information, please contact:
Pankaj Patel
Carazoo.com
Logix Microsystems Limited
177/2 C, Bannerghatta Road, Bangalore 560 076
Telephone: +91-80-265 83873/ 85985/ 80488
Cell: +91-98201-53228
Email: pankaj@carazoo.com
www.carazoo.com
