Avenue Right’s web-based media buying software helps media sellers respond to information and proposal requests from advertisers quickly and easily.
Media sellers can respond to requests by building advertising schedules for traditional or online media, and sending proposals to prospective advertisers with a few clicks.
With the option of maintaining a profile for their media properties, media sellers can increase visibility of available inventory to prospective advertisers. The profile also allows sellers to manage multiple outlets with a single login (for example, multiple radio stations, or a print publication with an online equivalent, or any other combination)
A product feature release In August gives media sellers the option of responding to advertiser’s requests simply via e-mail. The user interface was also enhanced to streamline the process of building schedules and proposals for any local media type—radio, broadcast television, print, or online.
Avenue Right’s media outlet search engine helps small businesses and agencies find the local advertising opportunities that fit the target audience for their campaign message. For media sellers, this means more opportunity for their media outlets to be found and considered by new advertisers.
Along with more mainstream media such as daily newspapers and popular radio stations, Avenue Right’s media buying software helps advertisers find niche opportunities in their market, like the community college newspaper or a local parenting website.
The company does not pre-purchase inventory or take commission on the buys, so the media buying platform and any recommendations remain free of bias. Avenue Right’s goal is to provide an improved marketplace for the advertising industry through access to better information, media planning automation, and streamlined communications.
To learn more, visit www.avenueright.com .
