Follow on Google News News By Tag * Restaurant Marketing * Local Coupon Advertising * Increase Restaurant Sales * Slow Sales Response * Ssr * More Tags... Industry News News By Location Country(s) Industry News
Follow on Google News | Bluesky Local Helps Restaurants Increase Sales by Manipulating Time & Controlling Weather (Almost)BlueskyLocal.com, the world’s first Slow Sales Response (SSR) solution for restaurants seeking to mitigate the impact of weather, time, and seasonal changes on sales, launches today.
By: BlueskyLocal.com Bluesky Local (http://www.blueskylocal.com) The service offers a win-win value proposition. Customers are given money-saving offers that they opt-in to receive and restaurants benefit from an increase in customer count and sales. So far offer redemption rates stand at an impressive 14% percent. In addition the service provides several options for importing or quickly building a customer database of email and mobile phone numbers. Included in the service is the option to outsource cumbersome data entry for customer contact information to the Bluesky Local support team. One Subway franchisee was able to grow her opt-in customer list from to 250 in just two weeks from existing customer traffic. Within five days of the distributing her first promotion she saw 50 offers redeemed, which is a 20% redemption rate and at least $250 in additional sales. “Restaurants have long accepted sales drops caused by the weather and other external factors as simply part of doing business,” said Matt Ackerson, CEO and co-founder of Bluesky Local. “Bluesky Local offers business owners a unique and powerful tool to counteract that assumption.” Bluesky Local is continuing to expand its restaurant marketing offering. It plans more advanced tracking features as well as auto-cleaning and auto-targeting of customer lists to maximize redemption in the near future. # # # About BlueskyLocal.com: The Bluesky Local (http://www.blueskylocal.com) service was formally launched in September 2009. Bluesky Local offers a one-of-a-kind automated marketing solution for restaurants that works to attract customers on days when business is typically slow due to factors beyond a restaurant’s control, such as weather, seasons, and events. The company was founded by two May 2009 Cornell University graduates, Angel Villegas and Matt Ackerson. To date the business has been completely bootstrapped. End
Account Email Address Disclaimer Report Abuse
|
|