A user-friendly and easy to navigate website is one of the most important marketing tools a business can boast in the current internet era. With increasing numbers of customers obtaining product information and ordering items over the net it is crucial that a company invests time and resources into its web presence. To maintain their position as one of the UK’s leading suppliers of gaming PCs and custom built computers, Computer Planet are re-launching their superb customer friendly website at the end of September.
The present website offers a six step customisation process to allow users to build a PC to their budget and specifications. Whilst the stages are easy to navigate customer feedback has shown that the jargon used might be too complicated for some less technically minded users. This was one of the key issues Computer Planet wanted to address when re-designing their website.
Paul Redford, managing director of the company who specialise in custom built PCs and high performance PCs said, “We were keen to make our site and our ordering process less complicated and so we are now offering two approaches. Firstly, we will retain an easy one stage customisation page for technically minded people who know exactly which PC hardware and software they want to include. We are then offering an easy-to-use multi stage process for people who want to design their own PC and these stages will provide more information than before on each of the various components.”
Computer Planet are also offering a wider range of pre-designed high performance PCs on their website with a simple click search that allows customers to search for the PC specification that will best suit their needs. These pre-designed PCs can also be easily upgraded without the need for superior technical skills.
Mr Redford added, “We have had a team of ten people working for several months to ensure that our website offers improved functionality, ordering and administration as well as making it much more user friendly and simpler to navigate. It also allows us to update our brand image which is important as we continue to drive Computer Planet’s success.”
Computer Planet offer a range of custom built PCs and high performance PCs. The Manchester based company can also custom build PCs for businesses.
