GALAXY® launches pure indulgence

Mars Drinks announces exclusive launch of GALAXY hot chocolate
By: jdavis
 
Sept. 14, 2009 - PRLog -- Basingstoke, UK: Hot chocolate drinkers can now enjoy pure indulgence while at work following today’s launch of GALAXY® hot chocolate. Available exclusively to Mars Drinks customers, this premium addition to the FLAVIA® hot drinks range (http://www.myflavia.co.uk/drinks/) is made with real GALAXY chocolate (http://www.galaxychocolate.co.uk/).

Research has shown that three out of four people prefer GALAXY and using the FLAVIA unique Source. Seal. Serve™ process, FLAVIA customers know they can enjoy the freshest cup of hot chocolate every time.

As part of Mars Inc., FLAVIA is the only single serve drink system (http://www.myflavia.co.uk/about-flavia/source-seal-serve/) to offer GALAXY hot chocolate and will replace Choco in the current FLAVIA drinks range.

“Having an indulgent cup of hot chocolate can really give you a boost during a busy working day,” explains Justyna Ciepka, global marketing director at Mars Drinks. “And with this exclusive addition of GALAXY into our FLAVIA hot drinks range, we believe our customers will agree that our existing delicious hot chocolate drink has just got even better!”

Mars Inc. is working to ensure all GALAXY milk chocolate bars will carry the Rainforest Alliance Certified™ seal in the UK & Ireland by 2010 (160 million chocolate bars). As the biggest selling Mars brand and made of 100% chocolate, GALAXY is the brand where Mars can make the greatest difference to farmers and the environment.
FLAVIA customers can enjoy the GALAXY premium addition to the FLAVIA drinks range at an exclusive introductory price for two months.

To find out more about FLAVIA and the Mars Drinks sustainability programme, call: 0800 0323 444 or visit the website: www.myflavia.co.uk.

Contact for further info: Toni O’Sullivan, tosullivan@thebluedoor.com, 01252 899969
Editors Notes:

Mars Drinks (marsdrinks.com) is a segment of Mars, Incorporated, a private, family-owned company founded in 1911 and employing 70,000 associates in 67 countries worldwide.  Headquartered in McLean, Virginia, USA, Mars, Incorporated is one of the world’s largest food companies, generating global revenues of $30 billion annually and operating in six segments that produce some of the world’s leading brands. In addition to the Drinks brands above, popular Mars, Incorporated brands include: in the Chocolate segment, M&M’S®, SNICKERS®, DOVE®, GALAXY ®, MARS®, MILKY WAY®, and TWIX®; in the Petcare segment, PEDIGREE ®, WHISKAS ®, SHEBA ®, CESAR ® and ROYAL CANIN ®; in the Wrigley segment, ORBIT ®, EXTRA ®, STARBURST ®, DOUBLEMINT ®, and SKITTLES ®; in the Food segment, UNCLE BEN’S ®, DOLMIO®, ELBY®, MASTERFOODS ® and SEEDS OF CHANGE®; and in the Symbioscience segment, COCOAPROTM, WISDOM PANELTM MX, and SERAMIS®.
End
Source:jdavis
Email:***@thebluedoor.com
Zip:GU10 5EH
Tags:Hot Drinks Vending, Hot Chocolate, Galaxy, Mars Drinks, Flavia
Industry:Business, Food, Restaurants
Location:Farnham - Surrey - England
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