CREW ONLY, is all set to enter the Indian market in collaboration with License India, a subsidiary of Asia’s largest integrated franchise and retail solution provider Franchise India Holdings Limited (FIHL), and India’s first complete licensing solution provider.
CREW ONLY’s brand philosophy revolves around the idea of symbolizing the cohesiveness of teams working together. Celebrating the joy of working together is what CREW ONLY intends to achieve. Globally, the apparel industry has a very high mortality rate of brands and it takes a lot of ingenuity and focus to make a clothing brand succeed. CREW ONLY relies on the appeal of the Film & Entertainment industry and the crew members of the Film and Entertainment industry form its target audience.
With India’s film industry gaining global recognition, more international investments are expected in the near future. The value of entertainment related brands are expected to rise correspondingly. Industry observers predict that the licensing market is set to gain huge momentum in the times to come. Niche market segments like corporate and college events, adventure tours, off site trips, team sports and specially designed crew apparel.
CREW ONLY intends to develop a significant retail footprint all across India. Customers can expect CREW ONLY Clothing Company stores in Malls across India. CREW ONLY intends to develop clothing stores at high streets or malls where kids, teens and young adults can hang around and buy CREW ONLY authentic Industry wear. The idea is to develop stores where there will be a dedicated section devoted exclusively for the Film Industry. This section will provide a window of opportunity for major film studios to carry out their promotional activities.
CREW ONLY also intends to cater to the sports segment and one can find sports gear and Racing fan apparel in another section of the store. Skate Board and Surf crews is another segment that holds immense promise for the brand.
Sally Barnes, Vice President, License India says, License India will be extending the CREW ONLY, authentic industry wear brand across many categories including Film Industry as the primary focus. The entertainment industry would find licensing an ideal tool to extend their brand proposition in the field of merchandize. They would also be able to extend the appeal of their brands across all age groups and categories (Male, Female and kids). In today’s highly competitive consumer market it is imperative to bring strong entertainment brands into retail and with CREW ONLY we see a strong brand in the market as a great revenue tool.
About License India
License India, a subsidiary company of Franchise India Holdings Ltd., is India’s first complete licensing solution provider. License India has three verticals – Events, Publication & Advisory. Franchise India Holdings Limited brings with itself ten years of expertise in marketing, events, brand development, opportunity identification, business matching and consulting. As pioneers in the industry, License India provides a conducive platform for the growth of international brands & identities in the country.
For more details:
log on to http://news.licenseindia.com/
or contact:
Sally Barnes @ 99587 99887 / Email: bsally@licenseindia.net
Payal Gupta@ 98113 90248/ Email: gpayal@franchiseindia.net
